Nokia redefines digital map landscape by introducing HERE as new brand for its location and mapping service
2012-11-13 19:06:01 -
Nokia extends its service across devices and operating systems
Nokia announces new partnership with Mozilla and planned acquisition of 3D
capture company, earthmine
San Francisco, California - Today Nokia introduced HERE, the first location
cloud to deliver the world's best maps and location experiences across multiple
screens and operating systems. With the new brand, HERE, Nokia aims to inspire a
new generation of location services and devices that make the mobile experience
more personally significant for people everywhere.
"People want great maps, and with HERE we can bring together Nokia's location
offering to deliver people a better way to explore, discover and share their
world," said Nokia President and CEO Stephen Elop. "Additionally, with HERE we
can extend our 20 years of location expertise to new devices and operating
systems that reach beyond Nokia. As a result, we believe that more people
benefit from and contribute to our leading mapping and location service."
Pushing location beyond Nokia
To further extend its location services, Nokia is launching a maps application
for iOS under the HERE brand. Based on HTML5, it will include offline
capabilities, voice-guided walk navigation, and public transport directions. The
application is scheduled to be available for free download from Apple's App
Store in the coming weeks.
Nokia further announced a strategic partnership with Mozilla to bring new
location experiences to the Firefox OS. Nokia plans to debut a mobile Web
version of HERE Maps for the new Firefox OS next year. The companies are working
together to give people the best mapping experience on Firefox OS.
"Mozilla is a leader in HTML5, building the Web as a platform for developing
compelling applications, and location is a key part of that platform," said Jay
Sullivan, Mozilla Vice President of Products. "We are excited to work with Nokia
as the combination of Firefox OS and HERE's location platform provides rich
possibilities for mobile application developers to create amazing experiences
for users."
Nokia also demonstrated an Android OS-based reference application and announced
plans for the availability of a HERE SDK for Android OEMs in early 2013. This is
aimed at enabling partners to create location-based applications for Android
devices with Nokia's leading content.
Innovating modern mapmaking
To advance the 3D capabilities of HERE, Nokia announced the planned acquisition
of Berkeley, Calif. company earthmine. The company's reality capture and
processing technologies will become integral parts of HERE's 3D map making
capabilities.
Nokia expects the transaction to close by the end of 2012.
"Maps are hard to get right - but location is revolutionizing how we use
technology to engage with the real world," said Michael Halbherr, Executive Vice
President of Location & Commerce and responsible for the HERE brand. "That's why
we have been investing and will continue to invest in building the world's most
powerful location offering, one that is unlike anything in the market today."
Using LiveSight(TM) to see more of the real world
As part of its announcement, Nokia introduced LiveSight(TM), a technology based
on a highly accurate, 3D map of the world. LiveSight(TM) provides the most
precise and intuitive augmented reality experience and uses a phone's camera
viewfinder to make discovering the world as easy as lifting up a phone. Nokia
City Lens, which was developed exclusively for Nokia Lumia devices, is the first
application providing a LiveSight-enabled experience.
"Establishing a new brand is the right move for Nokia in the map and location
business. Nokia's assets in this space are world class. We believe mapping and
location will be increasingly important to developing next generation devices
and services across a wide array of segments," said Crawford Del Prete,
Executive Vice President and Head of worldwide research at IDC.
About Nokia
Nokia is a global leader in mobile communications whose products have become an
integral part of the lives of people around the world. Every day, more than 1.3
billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia's
technological and design innovations have made its brand one of the most
recognized in the world. For more information, visit www.nokia.com/about-
nokia.
FORWARD-LOOKING STATEMENTS
It should be noted that certain statements herein that are not historical facts
are forward-looking statements, including, without limitation, those regarding:
A) the expected plans and benefits of our partnership with Microsoft to bring
together complementary assets and expertise to form a global mobile ecosystem
for smartphones; B) the timing and expected benefits of our new strategies,
including expected operational and financial benefits and targets as well as
changes in leadership and operational structure; C) the timing of the deliveries
of our products and services; D) our ability to innovate, develop, execute and
commercialize new technologies, products and services; E) expectations regarding
market developments and structural changes; F) expectations and targets
regarding our industry volumes, market share, prices, net sales and margins of
our products and services; G) expectations and targets regarding our operational
priorities and results of operations; H) expectations and targets regarding
collaboration and partnering arrangements; I) the outcome of pending and
threatened litigation; J) expectations regarding the successful completion of
restructurings, investments, acquisitions and divestments on a timely basis and
our ability to achieve the financial and operational targets set in connection
with any such restructurings, investments, acquisitions and divestments; and K)
statements preceded by "believe," "expect," "anticipate,"
"foresee," "target,"
"estimate," "designed," "aim", "plans,"
"intends," "will" or similar
expressions. These statements are based on management's best assumptions and
beliefs in light of the information currently available to it. Because they
involve risks and uncertainties, actual results may differ materially from the
results that we currently expect. Factors that could cause these differences
include, but are not limited to: 1) our success in the smartphone market,
including our ability to introduce and bring to market quantities of attractive,
competitively priced Nokia products that operate on the Windows Phone operating
system that are positively differentiated from our competitors' products, both
outside and within the Windows Phone ecosystem; 2) our ability to make Nokia
products that operate on the Windows Phone operating system a competitive choice
for consumers, and together with Microsoft, our success in encouraging and
supporting a competitive and profitable global ecosystem for Windows Phone
products that achieves sufficient scale, value and attractiveness to all market
participants; 3) reduced demand for, and net sales of, Nokia products that
operate on the Windows Phone 7 operating system in anticipation and availability
of Nokia products with the new Windows Phone 8 operating system; 4) the
difficulties we experience in having a competitive offering of Symbian devices
and maintaining the economic viability of the Symbian smartphone platform during
the transition to Windows Phone as our primary smartphone platform; 5) our
ability to effectively and timely implement planned changes to our operational
structure, including the planned restructuring measures, and to successfully
complete the planned investments, acquisitions and divestments in order to
improve our operating model and achieve targeted efficiencies and reductions in
operating expenses as well as our ability to accurately estimate the related
restructuring charges and restructuring related cash outflows; 6) our future
sales performance, among other factors, may require us to recognize allowances
related to excess component inventory, future purchase commitments and inventory
write-offs in our Devices & Services business; 7) our ability to realize a
return on our investment in next generation devices, platforms and user
experiences; 8) our ability to produce attractive and competitive devices in our
Mobile Phones business unit including feature phones and devices with more
smartphone-like features such as full touch devices, in a timely and cost
efficient manner with differentiated hardware, software, localized services and
applications; 9) the intensity of competition in the various markets where we do
business and our ability to maintain or improve our market position or respond
successfully to changes in the competitive environment; 10) our ability to
retain, motivate, develop and recruit appropriately skilled employees; 11) the
success of our Location & Commerce strategy, including our ability to establish
a successful location-based platform, extend our location-based services across
devices and operating systems, provide support for our Devices & Services
business and create new sources of revenue from our location-based services and
commerce assets; 12) our actual performance in the short-term and long-term
could be materially different from our forecasts, which could impact future
estimates of recoverable value of our reporting units and may result in
impairment charges; 13) our success in collaboration and partnering arrangements
with third parties, including Microsoft; 14) our ability to increase our speed
of innovation, product development and execution to bring new innovative and
competitive mobile products and location-based or other services to the market
in a timely manner; 15) our dependence on the development of the mobile and
communications industry, including location-based and other services industries,
in numerous diverse markets, as well as on general economic conditions globally
and regionally; 16) our ability to protect numerous patented standardized or
proprietary technologies from third-party infringement or actions to invalidate
the intellectual property rights of these technologies; 17) our ability to
maintain and leverage our traditional strengths in the mobile product market if
we are unable to retain the loyalty of our mobile operator and distributor
customers and consumers as a result of the implementation of our strategies or
other factors; 18) the success, financial condition and performance of our
suppliers, collaboration partners and customers; 19) our ability to manage
efficiently our manufacturing and logistics, as well as to ensure the quality,
safety, security and timely delivery of our products and services; 20) our
ability to source sufficient amounts of fully functional quality components,
sub-assemblies, software and services on a timely basis without interruption and
on favorable terms; 21) our ability to manage our inventory and timely adapt our
supply to meet changing demands for our products; 22) any actual or even alleged
defects or other quality, safety and security issues in our products; 23) the
impact of a cybersecurity breach or other factors leading to any actual or
alleged loss, improper disclosure or leakage of any personal or consumer data
collected by us or our partners or subcontractors, made available to us or
stored in or through our products; 24) our ability to successfully manage the
pricing of our products and costs related to our products and operations; 25)
exchange rate fluctuations, including, in particular, fluctuations between the
euro, which is our reporting currency, and the US dollar, the Japanese yen and
the Chinese yuan, as well as certain other currencies; 26) our ability to
protect the technologies, which we or others develop or that we license, from
claims that we have infringed third parties' intellectual property rights, as
well as our unrestricted use on commercially acceptable terms of certain
technologies in our products and services; 27) the impact of economic,
political, regulatory or other developments on our sales, manufacturing
facilities and assets located in emerging market countries; 28) the impact of
changes in government policies, trade policies, laws or regulations where our
assets are located and where we do business; 29) the potential complex tax
issues and obligations we may incur to pay additional taxes in the various
jurisdictions in which we do business and our actual or anticipated performance,
among other factors, could result in allowances related to deferred tax assets;
30) any disruption to information technology systems and networks that our
operations rely on; 31) unfavorable outcome of litigations; 32) allegations of
possible health risks from electromagnetic fields generated by base stations and
mobile products and lawsuits related to them, regardless of merit; 33) Nokia
Siemens Networks ability to implement its new strategy and restructuring plan
effectively and in a timely manner to improve its overall competitiveness and
profitability; 34) Nokia Siemens Networks' success in the telecommunications
infrastructure services market and Nokia Siemens Networks' ability to
effectively and profitably adapt its business and operations in a timely manner
to the increasingly diverse service needs of its customers; 35) Nokia Siemens
Networks' ability to maintain or improve its market position or respond
successfully to changes in the competitive environment; 36) Nokia Siemens
Networks' liquidity and its ability to meet its working capital requirements;
37) Nokia Siemens Networks' ability to timely introduce new competitive
products, services, upgrades and technologies; 38) Nokia Siemens Networks'
ability to execute successfully its strategy for the acquired Motorola Solutions
wireless network infrastructure assets; 39) developments under large, multi-year
contracts or in relation to major customers in the networks infrastructure and
related services business; 40) the management of our customer financing
exposure, particularly in the networks infrastructure and related services
business; 41) whether ongoing or any additional governmental investigations into
alleged violations of law by some former employees of Siemens may involve and
affect the carrier-related assets and employees transferred by Siemens to Nokia
Siemens Networks; and 42) any impairment of Nokia Siemens Networks customer
relationships resulting from ongoing or any additional governmental
investigations involving the Siemens carrier-related operations transferred to
Nokia Siemens Networks, as well as the risk factors specified on pages 13-47 of
Nokia's annual report on Form 20-F for the year ended December 31, 2011 under
Item 3D. "Risk Factors." Other unknown or unpredictable factors or underlying
assumptions subsequently proving to be incorrect could cause actual results to
differ materially from those in the forward-looking statements. Nokia does not
undertake any obligation to publicly update or revise forward-looking
statements, whether as a result of new information, future events or otherwise,
except to the extent legally required.
Media Enquiries:
Nokia U.S. Media Relations
Tel. +1 (212) 857-9381
Email: NokiaUSMedia@next15.com
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: NOKIA via Thomson Reuters ONE
[HUG#1657589]
