Cookshow.com Announces Strategic Partnership for Corporate Giving with Project Concern International

2007-12-10 14:24:32 -

- Cookshow.com, the first 100% video-sharing community exclusively on the niche of cooking, announced today that it has formed a strategic partnership with the corporate giving program of Project Concern International (www.projectconcern.org). The company will donate a fixed amount of EUR 10 ($14) for each recipe video uploaded to the cookshow.com site. Founded just two months ago, the first donation will already amount to EUR 1240 ($1800).

"One of our priorities is to help the fight against malnutrition. We have committed to make on-going contributions to Project Concern International for two programs in Ethiopia: BELONG, which provides critical services to orphans and vulnerable children, and BREEDLOVE, which provides supplementary nutrition support to children under 12 years of age who are HIV infected," say Jacques Petit and Gilles Piedoye, co-founders, Cookshow.com. "We selected Project Concern International as a charity with which we wanted to work for the long-term because of their focus on ending hunger for children."

With over 45 years of experience, Project Concern International is a leading international health organization that saves the lives of children and families around the world by preventing disease and providing access to clean water and nutritious food. The organization reaches over three million people a year with programs in Africa, Central and South America, Asia and the United States. Specifically, Project Concern International is addressing large-scale issues like world hunger and malnutrition by working with communities to distribute food through school feeding and agricultural assistance programs. In particular, we target those most vulnerable to malnutrition - infants and young children - through nutrition counseling and breastfeeding promotion, growth monitoring, and the championing of positive models of optimal nutrition within the local community.

"We are excited about Cookshow.com's interest in supporting our Africa nutrition programs. We look forward to a long-term partnership between our two organizations," says Uli Heine, Director of Development, Project Concern International. "We seriously believe that the fight against malnutrition is a main part of changing the lives of children and families in the developing world forever and giving children a chance to attend school and become productive members of society. We are delighted that the founders of Cookshow.com want to join us in this fight."

The founders of cookshow.com believe that the web's powerful access to knowledge and the freedom it brings is a way to help those less fortunate. The site will provide a monthly update on contribution impact around the world.

About Cookshow.com

Cookshow.com (www.cookshow.com), founded in August 2007 by Jacques Petit and Gilles Piedoye-Peteuil, is a Web2.0 free community website to share videos about cooking plus recipes, helpful hints and tips, nutrition, etc. It is the first 100% video (other website propose written recipes, videos are only part of it) sharing community on the niche of cooking. The videos are 100% user generated content (UGC) and the first web 2.0 site which offers to share part of its revenue with a charity.

Cookshow.com, Paris
Jacques Petit, +33 676 87 17 68
jacpetit@gmail.com
or
Gilles Piedoye, +33 622 46 22 13
gpiedoye@yahoo.fr