New Edition of Free Book on Increasing Sales and Building Deeper Connections Now Available

Increase Sales & Build Deeper Connections

2010-08-25 00:25:11 - As customers and prospects have passed the point of being overwhelmed by marketing messages, businesses are looking for ways to make more meaningful connections.

A new edition of consultant and direct market designer Mike Klassen's book, Increase Sales & Build Deeper Connections, has just been released. Subtitled, How To Get Prospects To Pay Attention To The Story They Want And Need To Hear Before They Buy, the free book helps businesses understand the power of magalog marketing, while also providing marketing advice that applies

to just about any type of marketing material.

According to Klassen, creator of The Magalog Guy design studio, expanding the conversation beyond magalogs was an important addition. "The reality is that while magalogs are an extremely successful marketing tool for companies, not every company is in a position to do one right now. But some of the components that make a magalog successful can also be applied to other marketing platforms," says Klassen.

For first time readers of the book who are unfamiliar with magalogs, the reasons behind their marketing strength is fully explained.

While magalogs are still a primary focus of the book, new topics that apply more broadly to marketing and customer service include:

Why Print Marketing Still Matters
Small, Positive Actions Create Loyal and Happy Customers
Is Your Designer Pricing Your Project Fairly?
6 Design Tips To Save Your DIY Marketing Material From Disaster

At its heart, Klassen says, the book helps businesses tune into the fact that their prospects and clients are being completely overwhelmed by waves of marketing messages each day, especially online. For long-term relationships with customers, businesses need to develop a story that resonates with their target audience. From there, it's a matter of using the best platform to share that story so that it cuts through the competing messages.

To download Increase Sales & Build Deeper Connections, go to: www.magalogguy.com

About Mike Klassen
Mike Klassen, The Magalog Guy, is a consultant and direct market designer specializing in the layout of Magalogs, Slim Jims, Issuelogs and Bookalogs.

In addition to working with clients across North America, Mike has taught copywriting and design in a variety of in-person and online settings. His articles and advice on marketing and design have appeared in Print Professional Magazine, Home Business Magazine, Inside Freelance Design, and his own Magalog Guy Podcast on iTunes.

For more information, and to download free magalog and marketing resources, visit: www.magalogguy.com