Monster Career Ad Network® Answers Today’s Recruitment Needs, Extending Job Posting Reach to Over One in Three Internet Users in the U.S.
2009-11-23 20:54:02 -
Monster.com®, : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE:MWW), reports significant growth statistics from its Career Ad Network : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fhir .. ® recruiting solution. A recent comScore Media Metrix Report shows Monster Career Ad Network is now the 25th most visited ad network (comScore Ad Network Category, September 2009).
With an estimated reach of 84 million people, Monster Career Ad Network now reaches 43 percent of the U.S. online audience (comScore Media Metrix September 2009).
Career Ad Network is a further example of how Monster’s substantial investment in technology and innovation over the past two years is answering today’s recruiting needs. The ability to help employers extend their recruitment reach, target the right seekers through behavioral targeting technology, and then guide those job seekers back to employers’ job postings on Monster.com is a clear differentiator in the online recruitment space. :
cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fhir .. Built by Monster using patent-pending technology, Career Ad Network :
cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fhir .. automatically transforms employers’ job postings into syndicated media campaigns. Career Ad Network allows employers to intelligently target talent by strategically placing recruitment ads across a network of thousands of diverse partner sites :
cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Foff .. . By reaching potential job candidates where they spend time online, employers can target niche and passive job seekers with relevant reach beyond the traditional job boards.
“Career Ad Network is a highly effective marketing spend to reach a broader pool of ‘passive’ job seekers who may not be actively looking but might be open to new job opportunities if presented to them,” said Louis Gagnon, senior vice president, Global Products, at Monster. “Our behavioral technology targets the ‘who’ not the ‘where,’ so by analyzing historical data, Monster Career Ad Network cookies, site context and other information, we can serve bite-sized, branded recruitment ads to relevant candidates on thousands of top sites.”
Monster Career Ad Network is showing strong performance. In fact, job postings that are syndicated on the Career Ad Network have increased the flow of candidates by an average of 95 percent when compared with standalone job postings.
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“Monster Career Ad Network has become an integral part of our overall online advertising marketing spend, and has proven to be a very successful way for us to drive passive candidates back to our site,” said John Wolhfert, Director of Human Resources Infrastructure, MasTec :
cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. Advanced Technologies. “Career Ad Network helps us find the right talent through behavioral targeting, displaying our ads to qualified candidates, which is the first step to us finding the best people for our jobs. Whether someone is out searching the Internet for news or looking at sports scores, their online behavior drives ads that are relevant to their actual career industry and job type. It’s like Monster is advertising for us individually.”
Launched by Monster in 2007, Career Ad Network is now available globally in 11 countries – Austria, Switzerland, Sweden, France, Italy, Germany, Belgium, the Netherlands, Canada, the UK and the U.S. – serving more than three billion job ad impressions per month with syndication to thousands of partner sites (Monster Ad Server Data: Aggregate Monthly Ad Serving, Q2 2009).
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally.
Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index. To learn more about Monster's industry-leading products and services, visit www.monster.com :
cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .
More information about Monster Worldwide is available at
about-monster.com/ :
cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fabo .. .
1 Internal Monster data, July 2009. 95% lift refers to seeker application clicks.
Monster.comKathy O’Reilly978-823-2002 or 978-394-9334
kathy.oreilly@monster.com : mailto:kathy.oreilly@monster.com
