SEMA Global Media Award recognizes Cool Cap Heat Blocking Car Cover™ by Reflectionite™

Photo of Jimmy \"Cool Cap\" Wood, Burke Wood, and Rick Rollins - SEMA Chairman of the Board of Directors

2009-11-13 01:42:22 - he Cool Cap Heat Blocking Car Cover™, a reflective car cover made from Reflectionite™ fabric, has received the prestigious SEMA Global Media Award at the 2009 SEMA Show in Las Vegas, NV. An international panel of editors and journalists reviewed over 2,000 new products and only ten of the best are recognized with the award.

SEMA Global Media Award recognizes Cool Cap Heat Blocking Car Cover™ by Reflectionite™

(Lighthouse Point, Florida -- November 10, 2009) T

Receiving the award at the ceremony were Jimmy “Cool Cap” Wood (the Cool Cap™ inventor and company co-founder) and brother Burke Wood (Reflectionite™ CEO).

The Cool Cap™ works by covering the roof and windows of a vehicle – stopping the heat from

getting into the car’s interior. In their testing, the Woods have recorded temperatures as high as 210ºF on the dashboards of vehicles on 90ºF and hotter days. In the same conditions, cars covered with the Cool Cap™ remain over 90ºF cooler.

Contact:
Burke Wood / CEO
Reflectionite™
N.E. 46th Street
Lighthouse Point, Florida 33064
Phone – 888-90-JIMMY
E-mail – burke@reflectionite.com
Website – www.itscoolinhere.com

For press resources, images, and additional information about the Cool Cap™ visit: www.reflectionite.com/press

Additional Information:

Reflectionite™, founded this year by brothers Jimmy and Burke Wood, reports that its Cool Cap Heat Blocking Car Cover™ product launch has resulted in an overwhelmingly positive response from customers.

In July, they launched a campaign of two-minute direct response TV ads that featured the Cool Cap™ inventor, and company co-founder, Jimmy “Cool Cap” Wood as the pitchman. Viewers across the country were introduced to his answer to the auto sunshade – the Cool Cap Heat Blocking Car Cover™. According to Jimmy, the biggest difference between the Cool Cap™ and a sunshade is that, “the Cool Cap™ actually works!” The company reports that its advertising campaign resulted in sales reaching more than 37 states, as well as Canada and Puerto Rico.

The Cool Cap™ is a reflective car cover made out of the company’s own Reflectionite™ fabric. Unlike a full size car cover, the Cool Cap™ covers only the roof and windows of a vehicle. Reflectionite™ CEO Burke Wood says that, “Most people consider full car covers a pain, and more importantly – they don’t block the heat. The Cool Cap™ is easy to use, and it completely stops heat from getting into your car’s interior.”

In their testing, the Woods have recorded temperatures as high as 210ºF on the dashboards of vehicles on 90ºF and hotter days. Jimmy Wood says, “Those are scalding temperatures that can actually burn people, especially children.” They say cars that are covered with the Cool Cap™ in the same conditions remain around 90ºF.