Research and Markets: WeVision - The Four Steps to Online Media Success
2009-11-11 16:18:01 -
Research and Markets ( www.researchandmarkets.com/research/6290cd/wevision_the_fou : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. ) has announced the addition of the " WeVision - The Four Steps to Online Media Success : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. " report to their offering.
"Great, very insightful and very useful."
Jim Louderback, CEO, Revision3 Web TV studio
The production company behind leading Web show Diggnation
Discover how top Web TV shows and transmedia productions
create compelling audience engagement that increases advertising effectiveness by implementing social media principles.
The four-step WeVision model is based on detailed analysis and case studies of successful, innovative Web TV productions and it explains how successful shows mitigate risk by.
- Targeting niche online communities with engagement that works
- Covering costs before production begins by matching the show and its community with sponsors
- Provides a combined creative and business development strategy: ensure both sides of a show's development process are always in sync
- Reveals the future of interactive Web series with examples of the real-time format now being pioneered
In the report
- 4-step paradigm for Web TV show creative and business success
- Predicting the future of online TV: the highly interactive real-time format
- 6 highly detailed, multi-page case studies of successful and innovative American and British Web show productions, made by major production companies and start-ups
- Shows include multiple genres: comedy, drama, talk, reality, real-time format
- All with their business model fully described and with live links to take you to the shows' Web sites
- 12 colour Web site screenshots
- Brand sponsors referenced in the report include Adagio Teas, Blackberry, Clinique, Herbal Essences, Microsoft's Xbox Live, Orange and more
- Diagram: effectiveness of product integration in teen drama Sofia's Diary
- Methodology: The paradigm is derived from research into over 50 original Internet TV productions for our reports The Birth of Online TV and UK Web Shows Now.
Who should read this?
- Business development executives, digital executives and commissioners in studios, broadcasters, and Web video and social networking sites
- Branded entertainment specialists in advertising and media buying agencies
- Innovative brand managers seeking new opportunities for their brand portfolio in the online video space
- CEOs, senior executives and producers in television and new media production companies
WeVision is an essential business tool for Web show conceptualisation, commissioning, sponsorship and production.
Key Topics Covered:
- INTRODUCTION
- A NEW PARADIGM FOR ONLINE MEDIA SUCCESS
- THE FOUR STEPS - MATCH, ENGAGE, INSPIRE, CO-CREATE
- STEP 1: Match advertisers with the show and its community
- STEP 2: Engage with an enthusiastic community
- STEP 3: Inspire engagement via charismatic figures
- STEP 4: Co-create the show
- INNOVATION: THE REAL-TIME FORMAT
- CHALLENGES AND LIMITATIONS FOR THE WEVISION PARADIGM
- CASE STUDIES
- Companies Mentioned
For more information visit
www.researchandmarkets.com/research/6290cd/wevision_the_fou :
cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..
Research and MarketsLaura Wood, Senior Manager,
press@researchandmarkets.com : mailto:press@researchandmarkets.com U.S.
Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716
