Glissandra™ Anti-Aging Skincare Exclusive Launch in Beverly Hills at Israel Cancer Research Fund “Women of Action Awards”–Four Seasons Hotel, Wed. Nov. 11, noon

2009-11-11 12:10:08 -

Glissandra™ Skincare Inc. today announced the global launch of its three signature anti-aging products concurrent with the Israel Cancer Research Fund’s “Women of Action” awards luncheon honoring Beverly Cohen, Lisi Harrison, and Vivien Zighelboim, Ph.D, at the Four Seasons Hotel, Los Angeles at Beverly Hills.

Glissandra donated the 3-Step Anti-Aging Skincare System to attendees in recognition of the Israel Cancer Research

Fund’s own impressive dedication to research. The Glissandra Anti-Aging Skincare line includes restorative Serum,™ age-renewal Face Cream,™ and rejuvenating Eye Cream.™

The new skincare regimen is believed to be a first-of-breed formulation that marries science with the gifts of nature’s Schisandra berry to reverse and prevent the visible signs of aging by targeting its major causes, including mitochondrial decay. The products are recommended for all skin types, including those with eczema, dryness, and acne.

Glissandra’s unique ingredient Glissandrin,™ an exclusive suite of powerful extracts from the Schisandra berry, is the result of groundbreaking research at the internationally recognized Hong Kong University of Science and Technology. “After years of research perfecting nature’s gifts through proven science, we’re proud to introduce this cutting-edge product line that draws from ancient Chinese traditions to help revitalize and improve skin health,” says Jean Cheung, Glissandra’s President.

The Schisandra berry is renowned as one of the 50 fundamental herbs of traditional Chinese medicine.

In both in-vitro and in-vivo studies, the proprietary Glissandrin formulation has proven effective in improving the visible signs of skin aging. Glissandrin does not change the cells, it nourishes them with a unique combination of natural ingredients and advanced technology, thereby supporting the healthiness of the skin cells and helping to sustain their natural ability to combat the leading causes of skin aging.

New Jersey-based branding and marketing agency Trajectory LLC ( www.trajectory4brands.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. ) is helping launch Glissandra through a newly created website and a variety of social media channels including Facebook ( www.facebook.com/glissandra : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. ) and Twitter (@Glissandra). Glissandra will engage its audiences through these channels by providing informative skincare articles, helpful tips, and promotional offers. For more information, please contact Randi Brody at Trajectory, rbrody@trajectory4brands.com : mailto:rbrody@trajectory4brands.com or via phone at 973-292-1400 x206.

Glissandra is making its Glissandra Anti-Aging Skincare products available to beauty editors for review. Please contact Peggy C. Frank at Frank Public Relations Worldwide, pfrank@frankpr.com : mailto:pfrank@frankpr.com , or 818-735-3591. Glissandra Skincare is available for purchase exclusively at www.glissandra.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .
Glissandra also offers an Authorized Professional Program for those interested in growing their business with Glissandra’s advanced line of anti-aging skincare products, info@glissandra.com : mailto:info@glissandra.com



About Glissandra™ Skincare Inc.

Glissandra™ Skincare Inc. is a privately owned skincare company based in Vancouver, Canada. The Glissandra™ 3-Step Skincare System is the result of more than 17 years of research and development at the internationally recognized Hong Kong University of Science and Technology by lead researcher Dr. Robert Ko, Professor of Biochemistry.
Glissandra developed a proprietary process for extracting the Schisandrin compounds from the raw berry, refining while preserving the natural state for optimal potency. Glissandra is the first anti-aging bioceutical patented with the key Schisandra berry formulation proven to effectively combat the visible signs of aging and promote the healthy appearance of the skin by targeting mitochondrial decay. The key proprietary ingredient in Glissandra is Glissandrin™, an exclusive suite of powerful extracts from the Schisandra berry. The Glissandra Anti-Aging Skincare line includes Glissandra restorative Serum,™ Glissandra age-renewal Face Cream,™ and Glissandra rejuvenating Eye Cream.™ www.glissandra.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..



About The Israel Cancer Research Fund

Israel Cancer Research Fund continues to be the largest source of private funds for cancer research in Israel. It is the only voluntary charitable organization in North America solely devoted to supporting innovative cancer research in Israel. ICRF has contributed over $40 million to underwrite approximately 2000 research grants involving all major hospitals, universities and cancer research institutions throughout Israel. ICRF has chapters in Los Angeles, Chicago, NY, Montreal, Toronto, and Israel. www.icrfla.org : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..



Frank Public Relations WorldwidePeggy C. Frank,

818-735-3591 pfrank@frankpr.com : mailto:pfrank@frankpr.com