Dori Media Group Signs a Commercial Agreement for “uMan” Format with Buongiorno in Spain

2009-11-11 11:42:04 -

Dori Media Group (“DMG” or “the Company”), the international media company active in the field of television, with a focus on production, distribution, broadcasting and merchandising of Telenovela, announces that its first interactive reality game show “uMan” has been sold to the trendsetting, independent mobile media and technology company – “Buongiorno” in Spain.

’uMan’ (locally named in Israel as ’Megudalim’) was

launched in July 2009, broadcasting 24 hours a day, 7 days a week. ’uMan’ is a unique and innovative 24/7 cross-platform control game, based on an idea developed by Dori New Media and produced by Dori Media Darset with Cellcom, for cell phones, internet and TV. Eight contestants enter a "Lab" for 21 days during which their every move is controlled by viewers and they have to score life-points to win. The viewers' control is constant and they choose how contestants live, what they eat, what they wear and who they sleep with. ’uMan’ has become an instant success in Israel, where more than 7 million viewer votes have been cast on-line in 21 days. During this period, 700,000 unique users (out of a total population of 7 million) have visited the site, many of whom visited more than once a day and spent 12 minutes on the average in the site. The game was aired live 24 hours a day, 7 days a week.

Nadav Palti, President & CEO of Dori Media Group commented: "we are very proud to collaborate with Buongiorno, which is the world's No. 1 company in mobile entertainment and global market leader with 90% of the revenues coming from international sources. We believe that an international format such as "uMan" can be easily adapted in different countries and cultures around the globe and we eagerly anticipate the debut of the Spanish version. "uMan", developed by Dori New Media and Cellcom, is a unique product that has the ability to attract the most desirable target audience – teenagers, and enable them to influence through their mobile phones and through internet surfing".

For further information on Dori Media Group, please visit our website on www.dorimedia.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..

Dori Media Group is an international media group that produces, distributes and broadcasts telenovelas. The group owns approximately 4,450 television hours that it sells to a wide variety of audiences in more than 70 countries. In Israel, Dori Media is the owner of Dori Media Paran and Dori Media Darset, which produce daily series and telenovelas for the Israeli market. It also owns and operates two telenovela channels, Viva and Viva Platinum. In the Israeli market, Dori Media also packages, produces and operates all of the movie channels on HOT cable television and the series channel on HOT Extra. In Indonesia, the company operates the Televiva Vision 2 channel that is devoted to telenovelas and Baby TV Vision 3 for toddlers. The Dori Media Group in controlled by Mapal Communications Ltd. one of the largest media companies in the Israel. The group is traded on the London Stock Exchange where its symbol is DMG. For more information on Dori Media, visit our corporate website at www.dorimedia.com/ : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..

Dori Media Group Ltd.Nadav Palti, CEO & PresidentTel:

+972 3 7684000 info@dorimedia.com : mailto:info@dorimedia.com orShared

Value LimitedNicolas Duperrier/Mark WalterInvestor &

Media relationsTel. +44 (0) 20 7321 5010 dmg@sharedvalue.net : mailto:dmg@sharedvalue.net orDaniel

Stewart & CompanyPaul Shackleton/Oliver RigbyTel.

+44 (0) 20 7776 6550