"Speaking CFO" for IR Professionals: Understanding Financial Statements and Analysts Metrics for Greater Valuation Bulldog Reporter's IR University Presents a New Webinar: Friday, November 20, 2009

2009-11-10 21:11:04 -

OAKLAND, CA -- (Marketwire) -- 11/10/09 --

Twit Pitch: "Speaking CFO: Experts Show IR How to Enhance Valuation Through Financial Statements and Analyst Metrics tinyurl.com/ycrkt6l : tinyurl.com/ycrkt6l "

IR professionals who want to improve their understanding of finance fundamentals, accounting concepts and become a strategic partner to management as well as a true resource to analysts and investors -- will profit from a new webinar from Bulldog Reporter's IR University.

This IR University : www.iralert.com/ME2/Sites/dirsect.asp?sid=085D80E5DFC040C1816519 .. webinar -- convenes an exclusive panel of leading financial officers, IR Professionals and analysts designed to give IR pros the techniques they need to successfully increase their value to their organization so their company or client can better compete for capital.

This webinar takes place on Friday, November 20, at 1PM EST (noon CST, 11AM MST; 10AM PST). The presenters are:

Main Presenter:

Bob Pearlman : www.iralert.com/ME2/Sites/dirmod.asp?sid=&nm=&type=WebTi .. , Audit Partner, BDO Siedman, LLP

Panelists:

Steve Austenfeld : www.iralert.com/ME2/Sites/dirmod.asp?sid=&nm=&type=WebTi .. , Vice President, Investor Relations, Clorox

John Philpot : www.iralert.com/ME2/Sites/dirmod.asp?sid=&nm=&type=WebTi .. , Chief Financial Officer, Kreido Biofuels

Moderator:

Ina McGuinness : www.iralert.com/ME2/Sites/dirmod.asp?sid=&nm=&type=WebTi .. , Senior Vice President, ICR

Here's what they will learn:



--  Essential Terminology and Key Concepts: The accounting topics and

    finance terms IR professionals need to know... starting today

--  What the cash flow statement tells investors that a balance sheet and

    income statement doesn't

--  Data Hot Buttons: The key metrics and specific financials that

    analysts, investors and  business media focus on when reviewing your

    numbers

--  How cash flow is determined: A step by step breakdown of operational

    components typically assessed to create this essential financial report

--  Why measuring cash inflows and outflows is important

--  How FASB (Financial Accounting Standards Board) rules have changed the

    reporting of cash flow

--  The rules for reporting cash flow activities according to GAAP today

--  Why depreciation is "added back" into net sales for calculating cash

    flow -- and when income from an asset gets included

--  What IR Professionals -- and investors -- can tell from changes in

    accounts receivable on the balance sheet from one accounting period to the

    next

--  What an increase in inventory signals to investors

--  A breakdown of the investing activities recorded in the cash flow

    statement

--  The financing activities that represent "cash in" and "cash out"

--  Common challenges and faux pas: The mistakes IR professional often

    make in reading, analyzing and communicating cash flow statement details

--  Essential resources: Links, white papers and answers to frequently

    asked questions to add to your team's library