Research and Markets: Widgets Gone Wild - Separating Killer Apps from Losers in the Age of Web TV

2009-11-10 19:09:01 -

Research and Markets ( www.researchandmarkets.com/research/db6853/widgets_gone_wild : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. ) has announced the addition of the " Widgets Gone Wild - Separating Killer Apps from Losers in the Age of Web TV : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. " report to their offering.

According to TDG's primary research, more than three-fourth of adult broadband users perceive widget-based net-TV applications as a valuable addition to

their TV experience. In fact, more than one-fourth of these same consumers believe these applications would be "extremely valuable."

But which widget-based TV apps are most compelling to consumers? Which are most likely to differentiate new Internet-enabled TVs and video platforms? Which are most likely to lead consumers to spend more each month with their PayTV provider?

These billion-dollar questions have remained unanswered, until now.
Earlier this year, TDG worked with Intel to evaluate 26 different widget-based net-TV applications in five separate categories including.



- 11 video applications such as an integrated video search/recommendation engine;
- Three music and photo applications such as online photo management and on-demand personalized music services such as Pandora;
- Three personalized advertising and media clipping applications;
- Six on-demand information applications such as news, weather, sports, and stocks; and
- Three online shopping (eBay), instant messaging, and TV-based social network applications.

Key Words: Broadband Media, Over-the-Top, applications, widgets


Key Topics Covered:

Key Findings


1.0 Introduction


2.0 Appeal of "Widget Toolbar"


3.0 TV and Video Applications


4.0 Widget-Based Music and Photo Applications

5.0 Widget-Based On-Demand Information Updates

6.0 Widget-Based Dynamic Advertising & Soung/Image Clipping

7.0 Widget-Based eBay, Instant Messaging, and Social Networking Applications

List of Figures


List of Tables


For more information visit www.researchandmarkets.com/research/db6853/widgets_gone_wild : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..

Research and MarketsLaura Wood, Senior Manager, press@researchandmarkets.com : mailto:press@researchandmarkets.com U.S.

Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716