Frost & Sullivan Mobilizes Leading Customer Care Event

2009-11-10 16:56:03 -

“Welcome to Customer Contact 2009, West: A Frost & Sullivan Executive MindXchange” … this was the first message senior customer care executives from F1000 companies received at Frost & Sullivan’s latest customer care event in Huntington Beach, CA. It was how they got it that struck a chord. As Gary Robbins, Partner & Vice President of Integrated Marketing Solutions at

Frost & Sullivan states, “We’ve gone mobile.” As a leading growth strategy and research-driven best practices provider, Frost & Sullivan has raised the bar again in how it manages corporate events to offer real-time, interactive communication with event attendees over mobile phones in a way that is non-intrusive, useful, and actually fun.

Powered by Air2Web, this program not only gives event managers the ability to provide event information and updates over mobile phones, but also helps busy executives in attendance to opt-in and receive information that is specifically relevant to them. Aside from general welcome messages and notifications and alerts about speakers, venues, and networking opportunities, attendees were also able to give live feedback about the event. Unlike some meeting technologies, however, the process did not require any new hardware or software, but rather worked with what is really the most universal piece of personal technology out there … the mobile phone.

As Robbins attests, “We use our own advice here, and making our event mobile was one way we could give these leaders in customer care the best possible customer service from our end, helping point them towards the interactions and opportunities that would be most meaningful for them while at the MindXchange.” Attending were both individual and corporate leaders in customer care, including 1-800-FLOWERS, Acer, Delta Airlines, Hewlett Packard, Microsoft, Starwood Hotels, Travelocity, and West to name a few.

Air2Web also attended the conference to present best practices on how mobile can support companies’ customer care models, based on its work with AT&T. Curtis Rapp, Vice President of Sales for Air2Web offered that “…there is a real opportunity to help companies use mobile messaging as a strategic part of their customer lifecycle management in order to invite customers into a relationship (versus one-way push). Mobile amplifies business value by leveraging the relationship between the content of the message and context in which it is delivered.”

Today Air2Web helps numerous companies, including many of those attending the Executive MindXchange event, to apply mobile technology to their customer care not only to reduce service costs but to increase customer satisfaction, retention and revenues, as well. Robbins concluded, “We believe this was an elegant way to serve our clients, and were impressed and pleased with how easy it was to use Air2Web’s technology to make it happen.”


About Air2Web

For the past 10 years, Air2Web has created and delivered thousands of mobile messaging campaigns to subscribers around the world. Many of the largest and most successful corporations have improved customer service, reduced costs and increased revenue using our suite of products, which include AirCARE™ for Customer Care, CampaignPRO for Mobile Marketing and DirectTEXT for High Volume Messaging. Air2Web also provides an unmatched level of personal service through our best-in-class Client Services and Technical Support teams. For more information, visit us online at www.air2web.com : cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fex .. or text “Call Me” to “23157” for someone to contact you directly.


About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit www.frost.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .



Air2Web, Inc.Curtis Rapp, 404-952-5370 Curtis.Rapp@Air2Web.com : mailto:Curtis.Rapp@Air2Web.com