Pinnacle Promotions Releases Promotional Products Survival Guide

2009-11-04 17:44:11 - Pinnacle is now offering Promotional Products – A Survival Guide, an exclusive guide to leading industry information, tips and trends, and how companies can effectively incorporate promotional products into their marketing strategy.

Atlanta, GA - In order to help businesses successfully utilize promotional products, Pinnacle Promotions has released Promotion Products – A Survival Guide. This much-awaited industry guide includes information on the importance of branding, expert tips on how to choose the perfect promotional product, and insider ideas on the latest industry trends.

Promotional Products – A Survival Guide offers benefits to

all companies, whether they are a start-up just entering the industry or seasoned professionals who have been customizing giveaways for years. The book is divided into ten different sections, each building upon the last with a more detailed explanation of promotional products and how a company should evaluate their needs and budgets.

The Survival Guide begins with an introduction to promotional products ( www.pinnaclepromotions.com/product/promotional-products-a-surviv ..) including eye-opening statistics from Promotional Products Association International, before discussing how to develop a marketing strategy, how to calculate return on investment, and how to use promotional marketing to build personal relationships with clients.

While this exclusive book teaches companies that have never used promotional products how to strategically select an item and distributor, it also provides beneficial tips for knowledgeable business executives. Experienced marketing professionals can gain fresh ideas and understand how to match their products with their promotional needs, whether it be a tradeshow giveaway or a gift for a top executive. Furthermore, constant innovations in the industry mean that there are always new tools to learn and items to choose from, no matter how long a company has been customizing promotional items.

Marketing experts at Pinnacle say it is important to stay on top of industry trends in order to effectively incorporate promotional products into a marketing campaign. As there are many different items that can be imprinted with a company name and logo, companies need to ensure that they are distributing items that maximize their brand exposure.

“The promotional products industry is constantly evolving, and that makes it difficult to keep up with the most recent trends,” said Dana Udwin, Social Media Team Lead. “It is crucial for anyone trying to expand their knowledge of custom items, including distributors and prospective buyers, to conduct independent research by consulting with reliable sources.”

Udwin calls the Survival Guide a “must-have” resource for any company that distributes promotional products, and says that with its endless wealth of knowledge and affordable price, it has a high likelihood of becoming one of Pinnacle’s best-sellers.

About Pinnacle Promotions, Inc.
Since 1994, the world's leading companies have trusted Pinnacle Promotions ( www.pinnaclepromotions.com/) to provide them with customized solutions for their marketing and branding needs. The company’s agency approach to promotional marketing makes consumers’ jobs easier and provides them with an unprecedented array of exclusive services. With dedicated Account Teams and innovative technology, Pinnacle Promotions delivers new and unique products faster than ever thought possible and with the quality expected from an industry leader. Please call 800.351.4226 for additional information.