American Greetings Corporation - SWOT Analysis - research report released

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2009-10-26 15:47:02 - American Greetings Corporation - SWOT Analysis - a new market research report on companiesandmarkets.com

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This American Greetings Corporation Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

American Greetings Corporation (American Greetings) is a designer, manufacturer and distributor of social expression products. American Greetings operates primarily in

 

 

the US. The company is headquartered in Cleveland, Ohio and employs about 18,000 people. The company recorded revenues of $1,776.5 million during the financial year (FY) ended February 2008, a decrease of 1% over 2007. The operating profit of the company was $128.8 million during FY2008, an increase of 43.8% over 2007. The net profit was $83 million in FY2008, as against a net profit of $42.4 million in 2007. American Greetings attributes the increase in profits to reduction in the following costs—material, labor and other production costs, selling, distribution and marketing expenses, administrative and general expenses, and interest expenses.

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