Priceline.com® Added to NASDAQ-100 Index

2009-10-23 14:30:04 -

Priceline.com® (NASDAQ: PCLN) announced today that it will be added to the NASDAQ-100 Index®, effective at the start of trading Thursday, October 29, 2009.

The NASDAQ-100 Index® is comprised of the 100 largest non-financial stocks on The NASDAQ Stock Market® based on market capitalization.
Priceline.com shares also will be added to the PowerShares QQQ Trust (NasdaqGM:QQQQ), which aims to provide investment

results that, before expenses, correspond with the NASDAQ-100 Index performance.


About Priceline.com^® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. provides online travel services in 29 languages in over 78 countries in Europe, North America, Asia, the Middle East and Africa. Included in the priceline.com family of companies is Booking.com, a leading international online hotel reservation service, priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Agoda.com, an Asian online hotel reservation service. Priceline.com believes that Booking.com is Europe’s largest and fastest growing hotel reservation service, with a network of affiliated Web sites. Booking.com operates in over 70 countries in 24 languages and offers its customers access to over 71,000 participating hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.com’s TripFilter advanced search technology, customize their search activity through priceline.com’s Inside Track features, create packages to save even more money, and take advantage of priceline.com’s famous Name Your Own Price® service, which can deliver the lowest prices available. Priceline.com also operates the following travel websites.

Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com.

Priceline.com also licenses its business model to certain independent and international licensees.



Priceline.com IncorporatedFor Press Information:Brian

Ek, 203-299-8167 brian.ek@priceline.com : mailto:brian.ek@priceline.com orFor
Investor Relations:Matthew Tynan, 203-299-8487 matt.tynan@priceline.com : mailto:matt.tynan@priceline.com