Swarovski Stars alongside Celebrated Cast of NINE

2009-10-19 11:07:02 -

Academy Award winning costume designer Colleen Atwood, (Chicago, Memoirs of a Geisha) collaborates with Swarovski on NINE to create a show stopping spectacle that sparkles throughout. Over 1 million CRYSTALLIZED™ - Swarovski Elements are used to embellish the costumes of the all star cast.


Rob Marshall, Oscar nominated director of Chicago, presents NINE, a vibrant and provocative musical that follows the

life of world famous film director Guido Contini (Daniel Day-Lewis) as he reaches a creative and personal crisis of epic proportion, while balancing the numerous women in his life including his wife (Marion Cotillard), his mistress (Penelope Cruz), his film star muse (Nicole Kidman), his confidant and costume designer (Judi Dench), a young American fashion journalist (Kate Hudson), the whore from his youth (Stacy “Fergie” Ferguson) and his mother (Sophia Loren). The original 1982 Broadway production of “NINE,” nominated for twelve Tony Awards and winning five, including Best Musical, was directed by Tommy Tune, choreographed by Thommie Walsh, starred Raúl Juliá with music and lyrics by Maury Yeston and book by Arthur Kopit. The 2003 Broadway revival of “NINE” received eight Tony Award nominations and won two, including Best Revival of a Musical.

Nadja Swarovski, Vice President of International Communication says, “Swarovski is thrilled to have collaborated with Colleen Atwood on the show stopping costumes of NINE. It is an honour for the outstanding cast to be embellished with our crystal and Colleen’s artistry as a costume designer is perfectly showcased in these sparkling creations.”


Crystal adorns thirty-six costumes including a crystal mesh dress worn by Kate Hudson, a basque worn by Penélope Cruz, an evening dress worn by Nicole Kidman and twenty-five showgirl outfits in the Folies Bergeres number. The dazzling costumes feature 9 different crystal applications in 31 styles and 22 various colours.

“Swarovski has given me great support with the finest crystal materials in the world to help create the costumes in NINE.” Colleen Atwood, costume designer, NINE


From the early days of Hollywood, Swarovski has worked hand in hand with costume and set designers, creating show-stopping jewels, costumes and stage sets which capture the spotlight. The company’s reputation for the highest quality and largest variety of the finest cut crystal is unchallenged on and off the silver screen, adorning sets and stars in classics such as Gentlemen Prefer Blondes, The Wizard of Oz, Breakfast at Tiffany’s and more recently Moulin Rouge, Chicago, James Bond Die Another Day, Ocean’s Thirteen, Dreamgirls and The Young Victoria.

NINE, in cinemas 11/25/2009


In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 26.000 employees, a presence in over 120 countries and a turnover in 2008 of 2.52 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ - Swarovski Elements for fashion and STRASS^® Swarovski^® Crystal for architecture and light, have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones, and from April 2008 has strengthened this relationship by revitalising and renaming the product brand ENLIGHTENED^TM - Swarovski Elements. Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewellery and home décor are sold through more than 1,600 retail outlets in all major fashion capitals. The exclusive Daniel Swarovski accessories collection has meanwhile become the company’s couture signature. The Swarovski Crystal Society has close to 350,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995, as a celebration of Swarovski’s universe of innovation and inspiration. The Swarovski corporation also includes Tyrolit^®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.

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Swarovski, Los AngelesElizabeth Murphy, +310-652-0089 x4003 Elizabeth.murphy1@swarovski.com : mailto:Elizabeth.murphy1@swarovski.com www.swarovskisparkles.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. www.swarovski.tv : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. orFor
SwarovskiLaForce + StevensStacy Forgang, 212-242-9353 x145 SForgang@laforce-stevens.com : mailto:SForgang@laforce-stevens.com orFor
NINEThe Weinstein CompanyDani Weinstein, 646-862-3808 Dani.weinstein@weinsteinco.com : mailto:Dani.weinstein@weinsteinco.com orSara
Serlen, 646-862-3812 sara.serlen@weinsteinco.com : mailto:sara.serlen@weinsteinco.com