NXT Nutritionals' SUSTA™ Natural Sweetener Is Now in A&P Supermarkets

2009-09-22 15:52:05 -

NXT Nutritionals Holdings, Inc : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. . (OTCBB: NXTH) announced it is shipping SUSTA™ Natural Sweetener, the great tasting, all-natural, healthier sweetener, in 50 Packet Boxes to A&P Supermarkets, including A&P Fresh, Super Fresh, Pathmark, Waldbaum’s and The Food Emporium in New York, New Jersey, Pennsylvania, Connecticut and Maryland.

These stores have been selling NXT Nutritionals all-natural Healthy Dairy® Yogurt Smoothies

that are sweetened with SUSTA™ for some time.
Consumer enthusiasm for Healthy Dairy Yogurt Smoothies has demonstrated that SUSTA™ sweetener has the potential to become a major national seller.

“The addition of the A&P family of supermarkets,” said McCarthy, “is a significant step in making great-tasting, all-natural SUSTA™ readily available to shoppers in the New York, New Jersey, New England and Mid-Atlantic states so they can learn for themselves that it is better than anything else on the market.”

The Great Atlantic & Pacific Tea Company's family of supermarkets operates 435 stores in eight states and the District of Columbia under the following trade names: A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Super Fresh and Food Basics.

SUSTA™ and Healthy Dairy® Yogurt Smoothies are also being distributed through White Rose Foods, New York City, as well as Wakefern Food Corp., Elizabeth, NJ, the merchandising and distribution arm for ShopRite. They are also available in 200 Shaw’s Supermarkets, Holyoke, MA, a division of SuperValu Inc., the third-largest food retailer in the nation.
Consumers can purchase SUSTA™ on the web at: www.sustastore.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .

SUSTA™ is targeted at individuals craving sweetness but for whom sugar is either not a viable option, or is an undesirable option. At the top of this group are diabetics, individuals on weight loss programs, and those proactively managing obesity. SUSTA™ will be the only sweetening system in the retail marketplace that is all-natural, low glycemic, contains prebiotics (soluble fiber) and probiotics, essential vitamins and minerals, helps to maintain healthy blood sugar levels, aids digestion, and supports the immune system.


About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its SUSTA™ Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA™ Natural Sweetener currently serves as an ingredient for the Company’s nonfat all-natural Healthy Dairy™ yogurt smoothies and is marketed as a standalone product as well.

For a comprehensive investor relations portal complete with fact sheets, presentations, interviews and video, please navigate to.

www.trilogy-capital.com/autoir/nxth_autoir.html : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..

For additional information, please visit NXT Nutritionals’ corporate website.

www.nxtnutritionals.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..



Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.


Company Contact:NXT Nutritionals Holdings, Inc.Michael

McCarthy, President and CEO1-800-535-4315 moreinfo@nxtnutritionals.com : mailto:moreinfo@nxtnutritionals.com orPublic
Relations/Media Contact:Stern & Co.Richard Stern212-888-0044 richstern@sternco.com : mailto:richstern@sternco.com orFinancial
Communications Contact:Trilogy Capital PartnersDarren

Minton, Vice PresidentToll-free: 800-592-6067 info@trilogy-capital.com : mailto:info@trilogy-capital.com