AccessEN Invites Mixercast CEO to Reveal How Smart Companies Use Social Media to Extend Their Brands

2009-09-09 22:06:16 -

COSTA MESA, Calif.—Sept. 9, 2009—AccessEN will present Steve Banfield, chief executive officer of MixerCast, in an interactive forum to help Orange County companies reach audiences using Facebook, Twitter, LinkedIn and other new media by discussing the latest trends in marketing and building applications using social networks on September 15, 2009 at 6:00 PM at the Center Club, 650 Town Center

Drive Costa Mesa, Calif.

Mr. Banfield is a 20-year technology industry veteran who has built and marketed consumer lifestyle products and services that are widely used by millions of consumers. Now, he now leads and directs the web’s “best and most flexible widget creation, syndication, tracking and management platform.”

Most recently, he worked as a consultant and advisor to several startups in the social networking and digital media ecosystem. He has held senior leadership roles at premier companies like Sony, Microsoft, and RealNetworks. At Sony, Mr. Banfield was general manager and senior vice president of Sony Connect Inc., where he was responsible for two strategic Sony businesses: Connect, Sony’s platform for selling digital music, e-books and video, and Sony Media Software, developer of award-winning digital media creation tools for consumers and professionals.

Mixercast, Inc., creator of the MCast social marketing application platform, enables content publishers and advertisers to reach audiences across the social web. Social marketing applications—widgets, mash-ups, Facebook and MySpace apps, and more—are portable content or brand experiences that are virally spread by users and a highly effective way to advertise and syndicate content. The MCast Platform is an end-to-end solution, which includes a comprehensive set of tools and services, for creating, distributing, monetizing, and tracking all types of social marketing applications. Headquartered in San Mateo, California, Mixercast is funded by Fuse Capital, Intel Capital, and ONSET Ventures.

Featured Sponsored Charity: CureDuchenne

CureDuchenne is a non-profit organization founded in 2003 by Debra and Paul Miller, parents of a Duchenne boy. CureDuchenne’s vision is its name to cure Duchenne muscular dystrophy. CureDuchenne aggressively seeks the most promising, leading edge research breakthroughs and expedites them to the clinical trial process. The ultimate goal…give the boys that have Duchenne now a chance to live a normal life by expediting the cure and/or the availability of therapies that can give quality of life to Duchenne boys, much like insulin does for diabetics. For more information on Duchenne muscular dystrophy and CureDuchenne, 3334 E. Coast Hwy. #157, Corona del Mar, CA 92625, visit www.cureduchenne.org or call (949) 872-2552. CureDuchenne is a 501(c)(3) organization. Federal Tax ID #: 20-0299958.

Admission to the event is $45 for non-members and $25 for students. Space is limited; pre-registration may be required to ensure seating. Register online at www.accessen.org/
or email ashu@ashuvarmaassociates.com for more information.

AccessEN sponsors include Stradling Yocca Carlson & Rauth; The Center Club; and Daly-Swartz Public Relations.

About Access Executive Network
Access Executive Network is dedicated to bringing together leaders and senior executives to enhance professional connections and give back to the community. AccessEN focuses on helping other entrepreneurs and executives by sharing knowledge and expertise. With strong ties to the community and a desire to not only support each other, but also to support the community at large, AccessEN has quickly grown to be a well-known presence in Orange County with an eye to expanding throughout Southern California.
###
Contact:
Daly-Swartz PR for AccessEN
Jeffrey Swartz, 949-470-0075
jeffreyswartz@dsprel.com