ANDRÉ BALAZS TO APPEAR IN BRIONI’S FALL/WINTER CAMPAIGN

2009-08-21 16:44:27 -

NEW YORK (August 2009) - Brioni, the Italian fashion house known for its handmade suits and high quality, tailored apparel, has tapped renowned hotelier and real estate mogul André Balazs for its Fall/Winter 2009 advertising campaign. Produced in collaboration with advertising and branding agency AR, the campaign promotes the tailored sophistication and fine craftsmanship of the new collection.

Owner of some

of the world’s most luxurious hotels and desirable residences, including Chateau Marmont in Los Angeles, The Mercer in New York and The Raleigh in Miami, André Balazs embodies the character of the Brioni man: elegant, stylish and handsome. Shot by leading fashion photographer Nathaniel Goldberg, Balazs is captured in classic three-piece suits and tuxedoes against a deep red background; Brioni’s signature color. American supermodel Angela Lindvall is also featured in the campaign which will debut in the September issues of selected publications. André Balazs has donated his payment for the campaign to charity.

ABOUT AR
Founded in 1996 by Alex Gonzalez and Raul Martinez, both with extensive backgrounds in fashion and lifestyle editorial, AR has created iconic global advertising campaigns for brands such as Dolce & Gabbana, St. Regis Hotels & Resorts, Versace, Valentino and Yves Saint Laurent. Current clients include Asprey, Banana Republic, Brioni, Jimmy Choo, Jones New York and MyPublisher. For more information on AR, visit www.arnewyork.com