Clemmy’s Ice Cream Steps up Efforts to Encourage Healthier Eating

2009-08-10 15:23:04 -

When Jon Gordon, the founder of Clemmy’s Ice Cream, the world’s first and only commercially-produced sugar free, all natural ice cream recently read about Whole Foods Market’s CEO John Mackey’s concept to reposition the chain as a champion of healthy eating, he immediately knew it was the right idea and wanted to offer his company’s support.

Mackey’s call to action for

his firm was tempered by the challenge that the food industry well understands; people are not always eager to pay a premium for higher quality and healthier food even if it is clearly better for them. That’s why Gordon has sprung into action as one of Whole Foods Market’s vendors and launched a National “Healthier For Less Initiative” which immediately reduces its prices to Whole Foods and all of Clemmy’s retail store accounts nationally (including Hawaii), provided the savings are passed along to the consumer.

“I agree with John Mackey that people are generally hesitant at first to spend more money for healthier food, but once they start eating products that are better for them, they clearly feel and see the difference and then it becomes part of their lifestyle,” says Gordon. “If I can help some of the 90% of American households that buy ice cream on a regular basis to be healthier by eating Clemmy’s Ice Cream and thus eliminating a massive amount of sugar from their diets by reducing my prices for a while, then that’s what I’ll do. Like so many entrepreneurs that start businesses out of necessity – in my case because I love ice cream but was becoming diabetic – my reason for doing it was mostly to help people – especially kids – to get off of sugar which is known to cause so many health problems.”


As part of the Clemmy’s National Price Initiative (Healthier For Less Initiative), Clemmy’s Ice Cream can be sold at the retail level for as little as $3.99 per quart which is double the size of most nationally known super premium brands that sell in pints. Previously, the suggested retail price was $5.99 for one-quart containers of Vanilla Bean, Chocolate, Coffee, Toasted Almond, Chocolate Mint Swirl, Chocolate Chip and Butter Pecan.

A healthier alternative to typical sugar-loaded ice cream, Clemmy’s is the first sugar free, super premium, rich and creamy ice cream that is commercially produced. The product represents the only ice cream choice available to diabetic and lactose intolerant consumers – a group that collectively represents approximately 100 million people or an equivalent of one third of the U.S. population. The exciting line of Clemmy’s ice creams, which has garnered substantial national media acclaim and the endorsement of high profile nutrition and health experts such as best selling NY Times author and contributing editor for USA Today, Jorge Cruise (The Belly Fat Cure), has been on the market for 18 months and is on sale nationally. As of the first week of October, it will be in 24 states, including Hawaii and Washington, D.C. and available in 3,000 supermarkets.

More about Clemmy’s Ice Cream:


In 2007, Clemmy’s founder, Jon Gordon, was informed by his doctor that he was diagnosed as a pre-diabetic and would have to stop eating foods that included sugar. Gordon, who for most of his life enjoyed eating ice cream every day, searched in vain for a sugar free ice cream that had at least some of the rich and creamy qualities of the super premium brands he was used to having. Distraught that he was unable to find such a product, Gordon, through trial and error in his own kitchen created a rich, creamy and flavorful result, now known nationwide as Clemmy’s Ice Cream, the world’s first commercially-produced all natural, sugar free super premium ice cream. Clemmy’s products are also 99.7 percent lactose free.

Clemmy’s Ice Cream is now on sale nationally and available in over 1,200 retail stores in 19 states including Hawaii and the District of Columbia. These stores include Albertsons, Bristol Farms, D’Agostino’s, Gelson’s, Gristedes, Harris-Teeter, Henry’s, Jensens, Kings, King Kullen, Stater Bros, The Food Emporium, Whole Foods Markets and more. By the first week of October 2009 Clemmy’s will be in 24 States and 3000 Supermarkets.

Clemmy’s is a socially-responsible, consumer-centric company. It is a fervent supporter of the Juvenile Diabetes Research Foundation (JDRF) and other charitable organizations that focus on healthier lives for children and families.

For more information, visit www.clemmysicecream.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..



The Blaine GroupLisa Baker, 310-360-1499 lisa@blainegroupinc.com : mailto:lisa@blainegroupinc.com