Heartbeat’s Bill Drummy Unwraps Digital Trends at Luxury Interactive Conference

2009-07-01 18:16:03 -

Heartbeat Digital CEO Bill Drummy was a featured speaker at Luxury Interactive’s 2009 conference, where he provided insights about how major luxury brands are making innovative use of the digital channel.

The conference was attended by marketers from many prestigious international brands, including American Express, De Beers, Estée Lauder, Louis Vuitton, Sotheby’s, Infiniti and Ritz-Carlton.

Mr. Drummy also chaired a panel

discussion on luxury e-commerce featuring experts from Mercedes-Benz, Bobbi Brown, Michael Kors and ideeli.

The Heartbeat founder’s speech painted a picture of the current state of luxury consumption, weighed the balance between consumer interest and media spend, and offered examples of social media within the luxury space. Mr. Drummy showcased mini–case studies of brands making novel use of Facebook, Twitter and other “next-generation” platforms.

A selection of slides from Mr. Drummy’s presentation is available for download on the Heartbeat Digital website at www.heartbeatdigital.com/luxurypresentation : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .

Luxury Interactive New York is the definitive business-to-business conference designed for luxury executives to network, build key partnerships and discuss strategies for increasing growth.

Heartbeat is an interactive marketing and software company specializing in sales and marketing solutions for the luxury, consumer products and healthcare industries. Heartbeat’s client list includes Estée Lauder, allmusic, Glow.com, GSK, Johnson & Johnson and Sephora.

Heartbeat Digital publishes a daily blog and newsletter, The Pulse, which supplies a rich repository of news about digital marketing trends at pulse.heartbeatdigital.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fpul .. .

Heartbeat is a privately held, award-winning company headquartered in New York for the past 11 years, with offices in London, Brussels and Geneva.


Heartbeat DigitalJared Watson, 212-941-9041 jaredw@heartbeatdigital.com : mailto:jaredw@heartbeatdigital.com