CDS Global Provides Subscription Solutions to Weight Watchers Magazine
2009-06-19 15:15:06 -
CDS Global, a leading provider of customer information and data management solutions to publishers around the world, is proud to announce their outsourcing agreement with Weight Watchers Magazine.
The magazine is a women's lifestyle and fitness magazine published by Weight Watchers International, Inc., the world’s leading provider of weight management services.
As part of this strategic partnership, CDS Global will provide Weight Watchers Magazine with subscription fulfillment services, which includes all inbound customer service calls, database management, order preparation and management of all renewal and invoice work in the CDS Global Lettershop.
“The Weight Watchers brand is known worldwide. Their magazine has proven to be very successful and our team is excited to partner with them,” says Beth Roy, vice president of Consumer Magazines & Media at CDS Global. “Our solutions-based digital technology will be an excellent fit.”
In providing services for the magazine, CDS Global will work with ProCirc, a stand-alone, full-service circulation outsourcing company that offers strategic, promotional, analytical and operational support to publishers of all sizes.
“We are excited about moving to the industry leader, which will allow us to continue to grow Weight Watchers and harness the newest technology to maximize our marketing efforts and improve the customer experience,” says Cary Zel, president of ProCirc.
About CDS Global
CDS Global is a customer-centric, technology-driven company that delivers effective solutions for strategic partners across multiple industries. The company prides itself in its ability to deliver innovative and flexible marketing, technology, customer service and fulfillment solutions. CDS Global is a strategic and consultative partner, working with companies to effectively manage their customer interactions, taking their businesses to the next level of success and delivering value to their bottom line.
CDS Global is headquartered in Des Moines, Iowa, with facilities across Iowa and in Arizona, New York, Pennsylvania, Australia, Canada and the United Kingdom. Learn more at www.cds-global.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .
About Weight Watchers Magazine
Weight Watchers Magazine includes the smartest, latest ideas for losing weight right now from Weight Watchers International, Inc., the global leader in weight management services. Founded over 40 years ago by Jean Nidetch, the organization provides 50,000 Weight Watchers meetings each week in countries all over the world.
www.weightwatchers.com/shop/mag : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..
CDS GlobalDavid Donnelly, 515-247-7599DirectorGlobal
Communications ddonnelly@cds-global.com : mailto:ddonnelly@cds-global.com
