New Publication "Swiss Alps" Targets Black Elite

2009-06-10 20:31:57 - Obama's Election Inspires
First Ever Invitation Only Publication
Aimed at Affluent African Americans

San Francisco, CA - The wildly successful Panache Report.com in conjunction with their "Affluent Report" division is expanding their brand by launching the first ever "invitation only" publication "Swiss Alps" targeting the Black elite in the following categories: Politics, Entertainment, Sports, Business and Wall Street. The wealthiest and most powerful African-Americans in this country and abroad will receive invitations.

The

publication will focus on the needs of the super rich and feature articles on Swiss & Cayman banking, hedge funds, black aristocrats, secret societies, international intrigue, politics, fine wines and champagnes, luxury travel, dining, accommodations, exotic cars, private jets, yachts, powerful think tanks, etc.

Before invitations were sent out (capped at 1,500), a pre-buzz created numerous inquiries regarding "Swiss Alps." So much so, that 1,350 members have been signed up. The remaining memberships to this elite club were sent via Cartier invitations this week.
After member selection is completed and if circulation increases, new members must be nominated by existing members.

According to editor/publisher Myra Panache, "The election of President Obama has turned over a new page in history. There has always been a Black elite, but outside of celebrity, they always remained for the most part under the radar. Currently there are two invitation only publications targeting mainstream affluence, but there has never been an invitation only publication targeting the African-American affluent, until now!"

The debut issue of "Swiss Alps" will be sent out within two weeks with several issues going to White House staff.

Panache Report.com (www.PanacheReport.com) has been covering entertainment since 2004. The site generates over 70 million hits per month and is viewed in 138 countries. Panache Report. com is also recognized as of the the internet's most difinitive sources for breaking news!