Insurance Auto Auctions Launches New, Redesigned Website

2009-01-19 19:11:03 -

Insurance Auto Auctions, Inc. the leading North American salvage auto auction company today announced the launch of its extensively redesigned IAAI.com website. For buyers, the site further streamlines finding a vehicle or auction through improved navigation and tools such as Track Vehicle Status, allowing an inventoried vehicle's activity and status to be tracked from bidding to post sale. With over

70% of IAA buyers participating in both internet and live auctions, the redesigned site enhances IAA's hybrid auction model of combining live and internet auctions to its global buyer base and ensures IAA continues to deliver the industry's highest returns for vehicle sellers.


The redesigned IAAI.com website was developed from extensive global buyer research. The site features a new Dashboard Page which provides buyers a consolidated overview of their account on a single screen. Additional features reflect improvements to address the particular needs of IAA's growing international buyer base from over 100 countries including the Time Zone Personalization tool, which converts auction start times to the local time in the buyer's individual time zone. The redesigned website also supports five languages including English, Spanish, French, Polish and Russian.


"The IAA website is a truly customer centric site," stated Tom O'Brien, CEO. "We continually research and respond to the needs of our clients. Our major investment in the redesigned IAAI.com website points directly to our commitment to providing our clients with the best resources available for buying and selling vehicles in the salvage auto auction industry today."


Insurance Auto Auctions, Inc. is leading the salvage auto auction industry in North America by providing the largest facility footprint, strongest buyer base and highest selling returns. IAA's exclusive focus on the salvage auto auction industry and over 150 corporate owned facilities across the United States and Canada provides suppliers and buyers with the best solution to process and acquire total-loss, recovered-theft, fleet lease and rental vehicles. The company's hybrid auction model, including live, internet and proxy bidding, united with their mature buyer base and diverse inventory produce record setting returns. With over 25 years in the industry, IAA holds the most comprehensive warehouse of salvage auction data. For more information regarding IAA, please visit our website at www.iaai.com.








Insurance Auto Auctions, Inc.

Jeanene O'Brien | Vice President, Provider Marketing

708-492-7328 | www.iaai.com