For Life Products Selects Zimmerman Advertising
2009-01-14 00:42:03 -
For Life Products (FLP) today announced it has selected Zimmerman Advertising as its advertising agency of record. Zimmerman's first efforts will focus on FLP's floor-restoring product, Rejuvenate, which ranks as the best-selling product of its kind at the No. 1 home-improvement retailer worldwide.
FLP partnered with Zimmerman's national brand builders to help increase its brand base and market share. Projected national spend is in the $20 million range.
"As a company that creates the most innovative home - and auto-care products, it was critical for us to find an advertising agency that shares that spirit of innovation with retail marketing," said Joe McDonnell, FLP's founder and chief executive officer (CEO). "With Zimmerman by our side, I have no doubt that our portfolio of brands will become a phenomenon."
Zimmerman will first focus on Rejuvenate, a restoration product that transforms wood and other surfaces to their original luster. The polymer-based floor finish fills scratches and revives the wood's natural sheen while also sealing and protecting it from further scratches and stains. It also works on ceramic tile, linoleum and laminate.
"We were blown away by both the efficacy of their products and the potential business proposition," said Pat Patregnani, Zimmerman's president. "Joe and his team have a great vision, purpose and entrepreneurial spirit and have built a small empire by offering practical and clever products to market. Our role will be to turbo-charge his growth and help him see what is possible at a whole new level."
Added Jordan Zimmerman, the founder and CEO of Zimmerman: "For Life Products is a perfect fit for our Brandtailing methodology. We are strategic thinkers that see the success they already enjoy can spread out further. We have dedicated our business model to driving consumer behavior and creating a profitable cycle for our clients' businesses."
About For Life Products
For Life Products (FLP), with headquarters in Miramar, Fla., manufactures and markets innovative, practical home and automotive surface-care products designed to improve the quality of everyday life. FLP's core products include the Rejuvenate and Detail Magic and lines, which enable consumers to get professional-quality results and like-new showroom finishes for their homes and vehicles. Launched by entrepreneur Joe McDonnell, FLP's products provide significant value and eco-friendly components that appeal to consumers interested in safeguarding their investments in challenging economic times while doing their part to protect the environment. The entire Rejuvenate and Detail Magic lines are available at select home-center chains and leading traditional and online retailers. For online shoppers, they're available at www.buyrejuvenate.com and www.detailmagic.tv or direct from the For Life Products Web site at www.forlifeproducts.com. For additional information, visit www.forlifeproducts.com or call any time toll free 1 (877) 959-1234.
About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group? company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta. Omnicom Group (NYSE:OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For Life Products, Fort Lauderdale
Jolie Balido, 305-586-0419
jolie@roarmedia.com
or
Jeannie Salameh, 727-644-5010
jeannie@roarmedia.com
www.RoarMedia.com
