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Prince Lionheart Announces World's First Silicone Baby Bottle


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© Business Wire 2009
2009-01-12 11:46:03 -

Due to recent concerns over the toxicity of plastic baby bottles, industry leader Prince Lionheart has released an innovative new product, Prince Lionheart's Silicone Baby Bottles - the world's first pure silicone baby bottle for a safer way to feed baby.


"Prince Lionheart created a new feeding line using silicone, a natural substance that contains no chemicals and

is 100% safe for babies," said Kelly Griffiths, President and CEO of Prince Lionheart. "Now, parents who are concerned about the health of their babies have a safe and natural alternative to plastic baby bottles."


According to a report released by a coalition of scientists and environmental-health advocacy groups, common baby bottles sold across North America contain "very significant" levels of bisphenol A (or BPA), Phtalates, lead, and PVC, chemicals linked to infertility, obesity, diabetes, thyroid disease, breast cancer, prostate cancer and respiratory complications. These chemicals have turned up in harmful levels in popular baby bottles sold throughout the U.S. and Canada including Avent, Dr. Brown's, Evenflo, Gerber, and Platex.


Unlike most of their plastic counterparts, Prince Lionheart's Silicone Baby Bottles contain NO Bisphenol A, Phthalates, PVC, or lead, and are heat-resistant, microwavable, shatterproof and dishwasher safe. The plastic ring, plug and cap contain no polycarbonates and are food grade, FDA approved to provide the safest feeding experience for baby.


Prince Lionheart's Silicone Baby Bottles are the first product in the company's new feeding line. Prince Lionheart has committed to using only those materials that are 100% free of BPA, Phthalates, lead and PVC in their entire feeding product line, thus making it the safe and smart choice for parents everywhere. Prince Lionheart provides today's new parents with the smart choice in baby products that blend practical function with modern style, while also ensuring that all materials and processes used in the production are safe and protect the health of children and the environment.


Because of the pliancy of silicone, bottle-feeding with Prince Lionheart's Silicone Baby Bottles replicates the tactile experience of breastfeeding and helps reduce baby-feeding problems like colic, spit-up, burping and gas. The one-way venting system reduces the incidence of gas and spit up. Venting systems have also been shown to reduce risk of middle ear infections.


Prince Lionheart's Silicone Baby Bottles are available in three modern, sleek colors and offer three natural shaped nipples - to meet your baby's changing nutritional needs (Slow flow, 0-3 months; Medium flow, 3-6 months and Fast flow, 6+ months). Prince Lionheart's Silicone Baby Bottles are available in single packs and 3 packs, in 4oz and 8oz.


For more information on Prince Lionheart's Silicone Baby Bottles and the company please visit www.princelionheart.com or call 800-544-1132.


About Prince Lionheart


Prince Lionheart designs, manufactures, and distributes innovative products that fulfill a range of baby care needs including Feeding, Nursery, Safety, Play, and Travel products. For more than three decades, Prince Lionheart products have been found in the homes of millions of families, making it one of the most recognized and trusted brands in the industry. All Prince Lionheart products are designed with safety in mind and manufactured to the highest of quality standards. For more information visit www.princelionheart.com or call 800-544-1132.








Rozier Associates

Natalie Rozier, 805-284-7778


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