2007-03-13 17:02:03 -

LONDON, March 13 /PRNewswire/ -- Ty's newest creation, Ty Girlz(TM), will make its UK debut on Saturday, March 24th, at Hamleys in London. This brand new concept in dolls has been created in conjunction with its own 3-D interactive virtual world and is designed to appeal to girls of all ages. Ty Girlz will subsequently be available at all high street locations with a recommended retail price of only GBP9.99.

Ty Girlz are 14" soft-sculpted dolls, each with its own signature colour and eyes that fascinate. They are dressed

in the latest trend-setting fashions that can be mixed and matched, and each outfit is completed with complimentary earrings, necklaces and bracelets. Ty Girlz have the most incredible life-like hair that can be easily combed and made into many different styles.

Each doll invites you to enter their 3-D virtual world simply by accessing www.ty.com and entering your very own scratch-off secret code sealed inside Ty tag.

"My goal was to create a one-of-a-kind doll that's as special and unique as the girls who'll buy them," said Ty Warner, Chairman and CEO. "What makes these Girlz even more extraordinary is the virtual world that I've developed for them to interact with collectors from around the world."

Founded in 1986 by Ty Warner, creator of the wildly popular Beanie Babies(R), Ty is the leader in soft toys. In addition to Ty Girlz(TM) and Beanie Babies(R), the company's product line includes: Bow Wow Beanies(TM), Pinkys(TM), Pluffies(R), Ty Classic(R), Beanie Buddies(R), and Baby Ty(R). The red Ty Heart Logo(R), recognised around the world, can be found on all Ty products available at finer retailers. Visit Ty on the Internet at www.ty.com.

Source: Hamleys