2008-06-26 23:43:19 - www.companiesandmarkets.com adds new report - Premium Company Profile - Macy's, Inc

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Introduction

Macy´s, Inc. (Macy´s) is one of the leading department retail stores in the US. The company has changed its name from Federated department stores to Macy´s. This is expected to increase the visibility and credibility of the company in the marketplace.



Scope

Contains corporate strategy, value chain presence and SWOT Analysis
Provides detailed business description, segment analysis, 5-year financial trends, key products and

key competitors
Includes information on suppliers/ partners, shareholding structure and key employees with biographies


Highlights

Macy´s is one of the premier retailers in the US. It is the 14th largest retailer in the US by revenues. It operates in 45 states in the US, the District of Columbia, Guam and Puerto Rico. It sells a wide range of merchandise, including men´s, women´s and children´s apparel and accessories, cosmetics, home furnishings and other consumer goods.



The company owns private brands including Alfani, American Rag, Charter Club, Club Room, First Impressions, Greendog, Hotel Collection and INC International Concepts.It´s superior brand name allows it to capitalize on the brand conscious segment it caters to.



Macy´s has four main priorities that guide its business decisions: improved assortments, price simplification, enhanced stores and increased focus on marketing. The change of the company´s name from Federated department stores to Macy´s is expected to increase the visibility of the company with customers.



Reasons to Purchase

Access all the important information and analysis on the company in a single report
Understand company´s strengths, weaknesses, opportunities and threats along with business strategy and value chain
Gain access to company´s adjusted five year financial data along with key ratios and market capitalization