2008-06-26 03:15:16 - www.companiesandmarkets.com adds new report - Premium Company Profile - Hansen Natural Corporation

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Introduction

Hansen focuses on creating differentiated beverages by regularly reviewing the characteristics and packaging innovativeness of its products. As part of its marketing strategy, Hansen directs its efforts on developing brand awareness and encourages trial usage through sampling both in stores and at events. It intends to accelerate profitable growth by increasing its profit margins.



Scope

Contains corporate

strategy, value chain presence and SWOT Analysis
Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
Includes information on suppliers/ partners, shareholding structure and key employees with biographies


Highlights

Hansen Natural Corporation (Hansen) is a holding company operating its business through two wholly owned subsidiaries: Hansen Beverage Company and MLDA, formerly known as Hard e Beverage Company.



Hansen Natural Corporation´s products compete with liquid refreshments products of much larger competitors. The company procures raw materials through contractual agreements with independent suppliers located in the US and abroad.



The company launched non-carbonated dairy based coffee drink under the Java Monster brand name in 16 ounce cans in May 2007. Hansen continues to expand its existing product lines with emphasis on energy drinks.



Reasons to Purchase

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Understand company´s strengths, weaknesses, opportunities and threats along with business strategy and value chain
Gain access to company´s adjusted five year financial data along with key ratios and market capitalization