2009-11-10 14:48:07 -

Switch and Data (NASDAQ: SDXC), a leading provider of network-neutral data center and Internet exchange services, announced today that Pragma Securities, an established provider of sophisticated and innovative quantitative trading solutions, has chosen Switch and Data’s New York Financial EcoCenter to house its growing and diverse solutions for automated trade execution and dark pool liquidity.

Pragma Securities is a pioneer of

tactical execution tools and hosted execution services for a diverse financial services industry client base. Pragma’s products include: ONEPIPE TM 2.0,which unites over 40 dark pools, crossing networks, streaming liquidity venues and open market destinations into a single, integrated liquidity source and TradeEngine ® , a hosted ASP application for buy side direct market access customers. Each of these products will be located in Switch and Data’s New York EcoCenter and one cross-connect away from the other electronic trading customers in the site.

“We chose Switch and Data’s New York Financial EcoCenter after an extensive diligence process,” said Peter Fraenkel, Chief Technology Officer, Pragma Securities. “Its central North Bergen, New Jersey location, robust N+1 power and cooling infrastructure, and geographic proximity to multiple financial markets were key factors in our decision. Equally importantly to a growing company like Pragma, the site provides ample space and power availability to scale our operations.”


Switch and Data’s Financial EcoCenters provide mission critical infrastructure to meet the security, volume, and low-latency requirements of the electronic trading community. The EcoCenters aggregate an ecosystem of the pre/post trade service provider, buy side, and sell side communities into Switch and Data sites located in the geographic center of the major liquidity providers in New York and Toronto.

“Trading firms and other financial service providers are attracted to our EcoCenters by opportunities to improve their operations by leveraging our other best-in-class providers,” said John Panzica, Vice President of Switch and Data's Financial Services Practice. “Pragma Securities is an expert in order execution and routing and is a welcomed addition to our community.”

Switch and Data’s high-performance North Bergen data center features full N+1 redundancy for its UPS, generator and cooling infrastructures.
It has been designed to provide high-density power and cooling to support the latest generation of servers, and provides 24x7 security and remote technical support. The site is interconnected with the company’s existing fully-deployed data centers at 60 Hudson St. and 111 Eighth Ave. in Manhattan and to ultra low latency fiber providers with sub millisecond access to all regional execution venues.


About Pragma Securities

About Pragma Securities: Founded in 2003, Pragma is a New York-based financial services firm and an established provider of sophisticated and innovative trading solutions. A pioneer of tactical execution tools, Pragma’s suite of products includes the award-winning ONEPIPE, LIFEGUARD’s advanced anti-gaming logic, PEAK™, and sophisticated single stock and portfolio execution strategies. Pragma is dedicated to consistently meeting the goals of its diverse client base by providing top quality execution, proven technology and exceptional support and service. For additional information, please visit: www.pragmatrading.com/ : .


About Switch and Data

Switch and Data is a premier provider of network-neutral data centers that house, power and interconnect the Internet. Leading content companies, enterprises and communications service providers rely on Switch and Data to connect to customers and exchange Internet traffic.
Switch and Data has built a reputation for world-class service, delivered across the broadest colocation footprint and richest network of interconnections in North America. Switch and Data operates 34 sites in the U.S. and Canada, provides one of the highest customer satisfaction scores for technical and engineering support in the industry, and is home to PAIX ® — the world's first commercial Internet exchange.

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For Switch and DataSTC

AssociatesJennifer Handshew, 212-725-1900 ext. 228 jhandshew@stcassociates.com : mailto:jhandshew@stcassociates.com orSwitch
and DataChris Reid, 813-207-7722 creid@switchanddata.com : mailto:creid@switchanddata.com orFor
Pragma SecuritiesIntermarket CommunicationsJed

Hamilton, 212-753-5479 jhamilton@intermarket.com : mailto:jhamilton@intermarket.com orEmily
Ahearn, 212-909-4781 eahearn@intermarket.com : mailto:eahearn@intermarket.com