2008-03-27 20:00:18 - CR Cataunya Ransom gives expert tips on how to target multicultural consumers and what stereotypes to stray away from.

Atlanta, Georgia – CR Cataunya Ransom stresses that being African American does not necessarily grant her an advantage when it comes to understanding how to target African American consumers. Relating that stereotypes should not be used to target multicultural audiences and good old fashion research is vital to identify target market buying patterns.

Ransom is the Cofounder of Mosnar Communications,

Inc a luxury PR and global marketing firm located in Atlanta, Georgia. According to Ransom a multicultural PR campaign has the phenomenal potential to target a buying power predicted of $1 Trillion Dollars. With researchers strongly predicting African American and Hispanic communities being the driving forces, predicting African Americans entirely will spend $1 Trillion Dollars annually by 2010.

She has written an article about how to launch a multicultural PR campaign that has gained publication on Internet websites. The article is published in websites that are ranked by Alexa.com in the top percentage of leading websites. Her article appears in Steven Van Hook’s - All About Public Relations and EzineArticles.com. Additionally, this article is also published in Ransom’s blog and even received a rave review from a PR student citing that this kind of information is not taught in the classroom.
In her article she reveals what companies should be doing to compete and capture a piece of the multicultural market share. Also she even questions should established brands even dare to restructure target markets to capture multicultural audiences.

Here are Ransom’s tips for strategies to successfully launch a multicultural PR campaign:

1. Enhance products and services features and benefits to suit multicultural audiences. Reflecting multicultural images is an ultimate solution to connect and appeal.

2. Conduct a multicultural research analysis and implement products and services that are in demand. This will ensure supply and demand is being fulfilled.

3. Consider and research multicultural audiences cultural perspectives. This will strongly discourage and prevent stereotypes.

4. Incorporate multicultural word of mouth referrals. Immensely allows increasing brand awareness and loyalty.

5. Enforce multicultural bilingual promotions. A resourceful opportunity to vastly target and capture multicultural audiences.

For more information please contact Mosnar Communications, INC at www.mosnarcommunications.com .

Article - Mosnar Communications, Inc Blog:
mosnarcommunications.blogspot.com/2008/03/launching-multicultura ..