2008-09-22 19:18:27 -

Tim Ash's bestselling ecommerce book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions to be provided for free to attendees during Pay Per Click (PPC) Summit LA, the leading Search Engine Marketing (SEM) conference, courtesy of Google Website Optimizer. The free book giveaway and book signing will be held on Sept. 25 at 10:25 a.m., immediately following Tim Ash's Landing Page Optimization presentation scheduled for Sept. 25 at 9:10 a.m.

Landing Page Testing & Tuning for Success presentation by Tim Ash, president of SiteTuners, features converting search engine visitors to customers. Once a visitor gets to your site the message and impressions they receive can quickly determine whether they stay or go. This session covers ways to

test and adjust your landing page copy, style, navigation, etc. to lead visitors along the right track and close the sale. Tim will highlight what grabs a visitor's attention, what turns them off, and how you know if customers are responding and interacting with your website in the right way.
Google Tools - Website Optimizer and Google Analytics will be presented on Friday, Sept. 26 at 4:00 p.m. by the Google Analytics Team Product Marketing Manager, Jeff Gillis, who focuses on product marketing for Google Analytics and is a regular contributor to the official Google Analytics blog:analytics.blogspot.com.

"PPC Summit is an excellent opportunity to address a very knowledgeable search engine marketing audience. Participants are there to get the best possible results from their PPC campaigns," said Tim Ash of SiteTuners.com, a landing page optimization company. "I am also grateful to the Google Website Optimizer team for sponsoring the event and getting an autographed copy of my Landing Page Optimization book to each attendee."

PPC Summit LA will bring together marketers, managers, account executives, designers and web masters with expert trainers who have years of experience managing successful campaigns on Google, Microsoft adCenter, Yahoo! Search Marketing and more. The trainers will share secrets for managing effective ppc campaigns, contextual advertising tips, better quality score, keyword development, bid management and more. Attendees will learn www.ppcsummit.com/overview.html?PR1 [Search Engine Marketing] strategies to reach more customers, improve ad placement and lower cost per click.

PPC Summit LA will be held on Sept. 25 - 26, 2008 at the Omni Hotel Los Angeles. Seats are limited to ensure a maximum learning environment for attendees. Parties can register online at www.ppcsummit.com/overview.html?PRW17 by the early bird date, Sept. 18 to save $200.

For more information about Landing Page Optimization and SiteTuners, visit sitetuners.com/contact-us.html.


About SiteTuners

SiteTuners, a landing page optimization company, delivers the best-performing alternative landing page design with a verifiably higher conversion rate. With its proprietary non-parametric TuningEngine technology, SiteTuners runs 1000x larger tests on the same available website traffic and considers variable interactions, producing much faster and better results than alternative testing methods. SiteTuners guarantees return on investment (ROI) for each test, and will pro-rate or refund its fees if an improvement can not be documented. It also handles all of the work, with minimal impact on clients' staff since there is no need for conversion testing or statistics knowledge. SiteTuners is an operating division of Epic Sky, Inc., a privately held company headquartered in San Diego, California. For more information, visit SiteTuners.com

DesignTuning, TuningEngine and SiteTuners are service marks or trade marks of Epic Sky, Inc.
All other trade marks mentioned are the property of their respective owners.
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