2008-10-21 14:30:05 -
www.pontiflex.com - For More Information Horn Group, Inc Leo Tignini, 646-202-9760 ltignini@horngroup.com In tough economic times, advertisers are adopting transparent Cost-Per-Lead (CPL) advertising campaigns in increasing numbers. Pontiflex, the industry's first open and transparent CPL market, has seen record growth, expanding the advertiser lead universe by 300% from 17 million leads across 12 industry
categories to 51 million leads across 21 industry categories in five months.
New Pontiflex clients include Reynolds Handi-Vac, Designer Linen Outlet, Travel Nevada, New Egg, Lumineers, iGuard and critically acclaimed documentary IO USA, as well as advertising agencies True North, Mullen and RUF. Advertisers and agencies are using Pontiflex AdLeads to set up, manage and optimize CPL campaigns from a single point of connection.
"There are two factors driving this growth," said Zephrin Lasker, CEO and Co-founder Pontiflex. "The first is that Cost-Per-Lead advertising allows advertisers to pay only for leads - and not for impressions and clicks that might never convert. Secondly, we have made it very easy for advertisers to run CPL campaigns. Running a CPL campaign with Pontiflex AdLeads is as simple as running a search engine marketing campaign, and even more effective."
Online lead generation has traditionally been associated with generic, re-sold sales leads. However, with Pontiflex advertisers generate marketing leads, which are unique to their particular campaign and are never re-sold. Advertisers can then use these marketing leads to remarket to their consumers - building e-newsletter lists, catalog lists, community sites, reward programs and other member acquisition programs.
"CPL does a far better job than CPM or CPC when it comes to increasing ROI," said Kurt Homfelt, CEO, Dunhill Vacations, which is ranked by Hitwise as the fastest growing travel website. "What's more, because Pontiflex is transparent, we can select individual publishers based on our campaign goals. With leads from Pontiflex, our engagement level with our subscriber base has increased by more than 35 percent."
The customer growth is consistent with a 2007 IAB PWC Internet advertising report, which showed that advertiser spend on performance based advertising was greater than that on CPM advertising for the first time. According to IDC, CPL is the fastest growing segment of online advertising with 71 percent growth annually.
Pontiflex raised $2.5M in Series A funding in April 2008 from leading venture capital funds New Atlantic Ventures (www.navfund.com) and Greenhill SAVP (www.gsavp.com).
To view a demo of Pontiflex AdLeads and to read a case study of how a travel website used Pontiflex Adleads to increase its newsletter base quickly and easily, please visit the Pontiflex CPL Blog.
About Pontiflex
Pontiflex is the first open and transparent cost per lead (CPL) market. Advertisers connect to interested consumers through Pontiflex and pay only for brand-specific marketing leads, not just clicks or impressions that might never convert. Pontiflex AdLeads offers publishers, advertisers and agencies a single point of connection for CPL media buying, management and optimization.
Because Pontiflex AdLeads is open, advertisers and publishers can use manage all of their campaigns (even those not generated through Pontiflex) for no charge. Because Pontiflex AdLeads is transparent, advertisers can optimize campaigns by mapping leads to their sources and increase returns even further.
Advertisers use Pontiflex to generate marketing leads for their newsletters, direct marketing campaigns, member loyalty programs and vendor-specific sales efforts. Pontiflex is proudly backed by New Atlantic Ventures and Greenhill SAVP.
Advertisers Adopting Cost-Per-Lead Model for Higher ROI
