2011-07-11 04:47:41 -
European Audio Conferencing Services Market - a new market research report on companiesandmarkets.com
Despite the growing capabilities of on-premise collaboration applications, the long-established market for audio conferencing services continues to flourish. The European markets – with all their diversity – present services providers with numerous new development opportunities. Both attended and unattended conferencing types are showing growth potential, as awareness of the business benefits spreads into the emerging economies. The combination of economic downturn, a need to demonstrate action on CO2 emissions, and a call for increased productivity has created a growing need for audio conferencing services. While audio conferencing services have been available in Europe for over thirty years, the more recent development in unified communications and collaboration applications - coupled with the massive marketing efforts behind these products - has helped
generate greater awareness about the benefits of cloud-based collaboration services across Europe.
The huge investments in promoting all types of collaboration products and services - made by the world´s leading communications technology vendors and service providers – are highlighting the vital role collaboration plays in helping organisations cut costs and improve productivity. Audio conferencing is both one of the cheapest and easiest ways to deploy and use available collaboration solutions. It is perfectly suited to meet the growing demand for collaboration in both the more advanced and still emerging European markets.
Europe´s Diversity Offers Both Opportunities and Challenges
Despite the potential growth opportunity in most of the country markets in Europe, fierce price competition is a key factor in the more developed markets of the United Kingdom, France and Germany. Service providers face the twin challenges of maintaining margins and share in their primary markets, while selectively targeting their investments at the most promising emerging markets and sectors.
Europe is a far less homogenous market than North America, and presents additional challenges by its very linguistic and cultural diversity. Equally, while helping to promote awareness of audio conferencing as an option, the newly developed unified communications and collaboration products and services pose a significant competitive threat. There is intense price competition as service providers target the largest customers of audio conferencing services, impacting their margins. At the same time, they are keen on developing new opportunities – such as the potentially lucrative yet hard to crack SMB segment, and the emerging markets across Europe – and defending margin by adding further value to existing services. Europe offers potential growth for service providers that can successfully address the challenge of the falling average price of audio conferencing services, while simultaneously investing in the right new opportunities – defined by geographic, market segment and vertical application – that the region presents. The sheer diversity of growth opportunities available in the Europe creates some interesting challenges for providers of audio conferencing services wanting to expand. However, a number of service providers are already addressing these challenges, through carefully selective use of acquisition, start-up and partnering activities.
Market Sectors
Expert analysts thoroughly examine the following market sectors in this research:
-Attended (operator-assisted)
-Unattended (automated)
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