2009-10-20 16:10:05 -

Pitney Bowes Business Insight : , the leading global provider of data quality and location intelligence solutions, today announced MapInfo MapXtreme v7.0, the newest version of the leading software development kit (SDK) for integrating location intelligence with existing business systems. By harnessing the power of location intelligence, organizations can gain further insight from enterprise data when making mission critical

decisions about managing inventory, allocating resources and marketing to customers.

Designed for use by Microsoft .NET developers, MapInfo MapXtreme v7.0 is a powerful, easy-to-use development solution for creating map-centric and location-enabled applications. The newest version of MapInfo MapXtreme v7.0 features a number of advances designed to enhance the developer experience, including improved flexibility and data access, customization capabilities and interoperability with Bing and Google Maps.

Applications created with MapInfo MapXtreme v7.0 can be deployed on the Web and the desktop, enabling organizations to deliver and share location intelligence analysis with multiple users. MapInfo MapXtreme v7.0 supports industry data access systems and protocols including Oracle®, Microsoft SQL Server® and Open Geospatial Consortium WMS and WFS services.

Benefits of MapXtreme MapInfo v7.0 include.

- Enhanced Data Access—Developers can extend data access to any data source. By accessing data where it lives and leveraging the most up-to-date data sources, developers can enable more detailed location-based analysis. In this release, MapInfo MapXtreme v7.0 also supports Microsoft SQL Server 2008 Spatial Data. :
- Greater Flexibility and Ease of Use—New features such as a new API for the rendering of tiles, an extensible workspace manager and a localization kit provide greater flexibility and increased customization. With localization, developers can now easily customize their location intelligence applications in multiple languages.


- Increased Interoperability—MapInfo MapXtreme v7.0 supports Bing and Google Maps, providing the ability to display and analyze enterprise geographic data in widely used Web mapping services.

“Organizations today have access to a wealth of location-based data that can be used to identify new business opportunities and trends, deliver services to citizens, manage infrastructure and communicate effectively with customers and partners,” said Jon Winslow, Global Portfolio director, Location Intelligence, Pitney Bowes Business Insight. “MapInfo MapXtreme v7.0 enables developers to incorporate location intelligence throughout their organization, helping drive down operational costs and improve cross-department decisions that impact business growth.”


Availability

MapInfo MapXtreme v7.0 will be available October 20. For more information, please visit www.pbinsight.com/welcome/mapxtreme7 : .



About Pitney Bowes Business Insight

Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc.
(NYSE-PBI), provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbinsight.com : and www.pb.com : for more information.


Of Note

This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of Pitney Bowes MapInfo products and integration of its products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company’s most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading “Risk Factors.” Pitney Bowes MapInfo takes no responsibility to update any forward-looking statements.


Pitney Bowes MapInfoElizabeth Meurs, 518-285-6000orSchwartz
CommunicationsAnne Lundregan, 781-684-0770 pbbi@schwartz-pr.com : mailto:pbbi@schwartz-pr.com