2008-08-20 23:47:02 -

www.PipitInteractive.com - Arora PR for Pipit Interactive Shaila Arora, 310-749-5006 Shaila@arorapr.com Pipit Interactive (www.PipitInteractive.com), an innovator of social commerce technologies, today announces the general availability of PurchLIVE, a patent-pending social shopping application for integration with existing e-commerce destinations. This collaborative and easily accessible solution allows shoppers to initiate joint shopping sessions with multiple

consumers, thereby creating virtual staging areas where shoppers can style outfits, combine products, and even save virtual closets for future purchases, all while chatting with friends who are privy to the same staging area.

In development since 2006, PurchLIVE provides an easy way for customers or a chat host to share images, video, and other relevant media within an easy-to-use Flash-based interface that integrates with any e-commerce website through a co-branded overlay. Whether it is a product upsell, video FAQ, or a product review, PurchLIVE users can also provide relevant product information and images directly to another user's screen upon request without any need to load a new web page or navigate to another site. In addition, PurchLIVE features a powerful analytics engine, giving e-tailers the ability to perform demand modeling, product assortment, price/promotion optimization, customer segmentation and more. Using feedback from PurchLIVE sessions, e-tailers can further create dynamic groupings of products to optimize cross-selling and revenue opportunities. PurchLIVE ultimately combines advanced visualization technology with the latest in interactive and social networking, allowing shoppers to complete a purchase via the vendor's fully integrated shopping cart.

"PurchLIVE merges the social, informative and collaborative aspects of a real-life shopping experience with the ease of online shopping. We're creating an opportunity for friends to shop together, retailers to offer interactive web assistance to consumers who seek it, and consumers to design and interact with their choices before they make a purchase," commented David Fishman, CEO of Pipit Interactive. "The PurchLIVE application is easily integrated into an existing e-commerce site, and we expect to debut with several major retailers by the end of the year."

For more information on PurchLIVE or Pipit Interactive, or for a demonstration of the PurchLIVE application, please contact Shaila Arora at 310.749.5006 or via email at Shaila@arorapr.com.

About PIPIT INTERACTIVE

Pipit Interactive (www.PipitInteractive.com) recognizes the trends reshaping the web, and has taken social commerce to an unprecedented level with the release of PurchLIVE, a rich media environment that allows shoppers to visualize and share their ideas with friends and consultants -- before, during and after they buy. PurchLIVE goes beyond mere "social" commerce, to create a truly collaborative consumer experience. It is an enabling technology that allows e-commerce vendors to be more effective by creating an environment that offers many of the best aspects of a live sales experience.

Pipit Interactive is a privately held company based in Santa Monica, California.

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