2013-01-16 13:13:54 - In anticipation of its first appearance at a major national trade event, Pioneer Trading Company Ltd is embarking on a new rebranding initiative in time for its attendance at the FIT show in April 2013.
The window, doors and conservatories manufacturer based in Chelmsford, Essex; has been a leading player within the fabrications industry for the last 20 years.
Following a period of unprecedented and sustained growth for the company which has seen it develop its industry-leading Signature Window system, launch its rapidly expanding Signature Installer network as well as make forays into the renewable energy market with Solar PV and Air to Air heating; Pioneer hopes that updating the company’s image will allow it to make a bigger impact at its maiden show attendance as well as better reflect its status as a dynamic, innovation-driven organisation.
In a manner befitting the company’s values; Pioneer will handle all stages of the rebranding work in-house, from concept
to finish, through its own creative design team, rather than outsourcing to a design consultancy. The design team, which has recently expanded by 50%, with continued growth planned going into 2013, hopes to include the rebranding work as part of its portfolio to attract new external clients and business when it exhibits alongside Pioneer at the FIT show.