2010-02-26 23:08:30 - As sports seasons reach their pinnacle, Pinnacle Promotions encourages companies to distribute sports-themed promo items.

ATLANTA, GA- With March Madness basketball right around the corner and other sporting events heading into the championships, Pinnacle Promotions suggests penetrating the audience of captivated sports fanatics by distributing sports-related promo items.

The average college basketball follower is a man between the ages of 20 and 40, who often has a large disposable income and hefty purchasing power, and can be reached with fun and relevant promo items. Many companies- especially those with large marketing and advertising budgets- pay for costly commercials during widely watched sporting events. However, television ads had a 67 percent recall rate while promo items drew an 82 percent recall rate amongst recipients, according to recent studies by Promotional Products Association Internal and Promotional Products

Business Magazine.

Pinnacle encourages companies to distribute these small sports-themed promo items (www.pinnaclepromotions.com/category/tradeshow-items/652/1/) at trade shows in order to set themselves apart from competitors. Sports lovers will appreciate receiving products that support their interests outside of work and will likely keep them on hand while they cheer for their favorite team.

"Supporting activities that consumers participate in during their leisure time is a great way for companies to demonstrate their relevance and ability to relate to these loyal fans," said Acree Graham, Marketing Coordinator. "Businesses in all industries can yield the buying power of sports enthusiasts by distributing sports-themed promo items."

Pinnacle recently added an entire "Team Spirit" category to their Web site, which contains a plethora of spirit accessories and other sports-themed promo items ranging from team banners magnets in the shape of football helmets to stadium cups, cushions and blankets. With the click of a button, shoppers can also find suggestions for small gifts and giveaways in the "Tradeshow Items" category. The straightforward shopping process, along with the benefits of distributing sports promo items, gives any brand something to cheer about.

About Pinnacle Promotions, Inc.
Since 1994, the world's leading companies have trusted Pinnacle Promotions to provide them with customized solutions for their marketing and branding needs. The company’s agency approach to promotional marketing makes consumers’ jobs easier and provides them with an unprecedented array of exclusive services. With dedicated Account Teams and innovative technology, Pinnacle Promotions delivers new and unique promo items (www.pinnaclepromotions.com/category/tradeshow-items/652/1/) faster than ever thought possible and with the quality expected from an industry leader. Please call 800.351.4226 for additional information.