2008-10-10 13:34:30 - Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report analysing the pharmaceutical industry.

'The Pharmaceutical Industry 2008: Current and Future Trends and Strategic Issues Shaping Pharma', which is available at www.reportbuyer.com/go/DAT11005 reports that pharma companies face growing competition from generics and me-too drugs, combined with a clamp down on healthcare spending, and the need to treat patients for longer due to the aging population.

The report shows that these factors

threaten both current and future revenues prompting Pharma to adopt a range of corporate strategies to respond to the changing market dynamics.

Fewer drugs are gaining Food and Drugs Administration (FDA) approval year-on-year, primarily due to increasing pressure the pharmaceutical industry is facing over drug safety, fuelled by several recent high-profile drug withdrawals and black box warnings.
Compounded with the recent expansion of the FDA's safety powers, this will have a negative impact on Pharma's profitability. The pharmaceutical industry is facing increasingly cost-conscious times, with a declining Return On Investment (ROI) and numerous blockbuster products facing imminent generic competition.

The study further shows that a key trend in 2007 has been the vast number of job cuts across Big Pharma in an effort to cut costs, in response to disappointing financial results driven by patent expiries of key products and resulting generic erosion. Price pressure and low reimbursement rates, which are impacting company revenues, are set to continue in 2008.

The report 'The Pharmaceutical Industry 2008: Current and Future Trends and Strategic Issues Shaping Pharma' is available from Report Buyer at: www.reportbuyer.com/pharma_healthcare/healthcare/pharmaceutical_ ..

Report Buyer product ID: DAT11005

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