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PFGBEST.com, Avadhi Team Up: BESTDirect ProTrader Now Can Trade Forex


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© Business Wire 2008
2008-05-19 23:38:47 -

- PFGBEST.com and Avadhi have again teamed up so that traders using BESTDirect ProTrader, an Avadhi platform, can now access the largest market in the world: the global foreign exchange market. Increasingly, electronic traders want access to forex, a market which never sleeps and which has volumes totaling U.S. $3 trillion on a daily basis.

"BESTDirect ProTrader is one

of our company's most popular platforms, among the 17 different platforms that have spun off the original BESTDirect electronic trading platform," said Russell R. Wasendorf, Jr., president and chief operating officer of PFGBEST.com. "In answer to the demand for the forex trading features, Avadhi provided a great technology solution so that futures and options markets can be traded seamlessly alongside forex on this reliable platform. Its powerful automation facilities are part of its appeal to sophisticated traders who have selected this as their primary trading platform," Wasendorf added.

Avadhi CEO Paresh Malde points out that his financial technology company designed the base BESTDirect ProTrader platform launched by PFG in 2006 with expansion in mind. "BESTDirect ProTrader started as a platform for futures and options, but in teaming with PFGBEST.com, our engineering group anticipated that many customers would one day want to be able to trade in other asset classes. Now, to do this, they don't need to switch to another platform and learn an entirely new system," he said.

Mr. Malde added that additional modules for BESTDirect ProTrader, allowing for trading in new markets and further customization of proprietary strategies, are already in the works at Avadhi.

The response from customers to the side-by-side futures/options/forex capabilities of BESTDirect ProTrader has been extremely positive, according to Ryan Hansen, PFGBEST.com director of Vendor Integration. "They like the simplicity of accessing BESTDirect ProTrader's workspace, and they appreciate its integration to other automated and customizable features."

Existing subscribers to BESTDirect ProTrader can add forex trading through their subscription page. Customers new to PFGBEST.com can subscribe to BESTDirect ProTrader and then choose among many premium modules, including forex.

About BESTDirect ProTrader

This advanced futures, options and forex trading platform integrates portfolio management, risk analysis tools, real-time charts and quotes, with automated strategy trading in a responsive and intuitive user interface. To learn more about its features, and for a free demo, please visit www.pfgpro.com.

About PFGBEST.com:

PFGBEST.com is one of the largest non-clearing U.S. futures commission merchants, with customers, affiliates and brokerage offices in more than 80 countries. It offers a diverse range of trading and investor products and services for retail investors as well as for commercial and institutional clients. The company is a leader in managed funds and forex, full-service brokerage, trader education, research, and direct online futures trading through its BESTDirect platform, one of the first to deliver customer orders to the Chicago Mercantile Exchange's Globex engine in 1998. Please visit www.pfgbest.com.

About Avadhi Finance and Technology

Avadhi Finance and Technology is emerging as a leading provider of technology products and services to the global financial services industry. Its flagship product is a comprehensive multi-asset trading platform with innovative features that addresses the needs of the sophisticated investors in the era of the fully electronic marketplace. Avadhi Finance and Technology is located at 1745 Hamilton Rd, Suite 340, Okemos, MI, 48864. Call 517.381.5205 for information or visit www.avadhi.com.

There is a risk of loss in trading commodity futures, options and foreign exchange products.

PFGBEST.com
Ryan Hansen, Director of Vendor, Integration
312.775.3594
rhansen@pfgbest.com
or
Patricia Campbell, SVP, Communications
312.775.3411
pcampbell@pfgbest.com
or
Avadhi Finance and Technology
John Kinch, Director of Marketing Communications
517.381.5205 x 27
jkinch@avadhi.com


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