2014-01-10 12:36:02 - 78 percent of consumers have cancelled a transaction or not completed an intended online purchase due to a poor customer experience on the website – This is why the Online Mystery Shopper Program Is needed
8th January 2014. With more businesses now trading online and with more business owners losing sales at the last minute, something needed to be done. On the high street we have mystery shoppers finding out why customers are not buying products and to get feedback on customer service, now that service is available on the Internet to tackle the huge problem of customers getting bad service and not completing the purchase.
Online business owners need to understand what is happening, with sales being lost again and again, business owners are faced with lost revenue without the understanding what has happened to lose the sales. Now the new online Mystery Shopper program can tackle that problem and find out exactly what has
gone wrong and what needs doing to sort the problem out.
One of the big problems when it comes to buying online is the website itself. Is the website easy to use, is it clear where the shopping basket is, does the website look trustworthy, and where do you go if you need more information or help from customer services. These are all questions that can be answered thanks to the online Mystery Shopper Program.
The mystery shopper program will allow online business owners access to sophisticated market research, the program will become the online business owner’s new head of “Internet Customer Services”, helping them to gain a greater understanding of their online shoppers, allowing them to improve their service and reduce the number of people who leave before buying the products.
Mystery shoppers can bring ideas and solutions to problems they find on the site.
Secret customers provide details of the entire online shopping experience.
Mystery shoppers may be less biased than regular customers.
Businesses may request online secret shoppers visit the site at certain times or days, to evaluate the site under many different conditions.
The mystery shopping program gives businesses additional information about how search engines are indexing the website in search results.
Traditional Mystery Shoppers have played an important part how high street shops find out the problems the customers may face, now Mystery Shoppers are becoming vital to the online business world to help increase sales.
For more information on the Mystery Shopping program please visit www.mysteryshopper.me.uk/