2009-11-09 08:47:04 - Personal Hygiene in Turkey to 2013 - a new market research report on companiesandmarkets.com

www.companiesandmarkets.com/Summary-Market-Report/personal-hygie ..

Introduction

This databook provides key data and information on the personal hygiene market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath &

shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights

The market for personal hygiene in Turkey increased at a compound annual growth rate of 6.5% between 2003 and 2008.

The Soap category led the personal hygiene market in Turkey, accounting for a share of 56.5%.

Leading players in Turkish personal hygiene market include Unilever, Beiersdorf AG and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Turkey

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements