2009-11-09 15:09:02 - Personal Hygiene in Pakistan to 2013 - a new market research report on companiesandmarkets.com

www.companiesandmarkets.com/Summary-Market-Report/personal-hygie ..

Introduction

This databook provides key data and information on the personal hygiene market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: deodorants, soap and bath & shower products

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for personal hygiene

 

 

in Pakistan increased at a compound annual growth rate of 1.7% between 2003 and 2008.

The soap category led the personal hygiene market in Pakistan, accounting for a share of 94.1%.

Leading players in Pakistani personal hygiene market include Unilever, Sufi Soaps Detergents and Kohinoor & Tibet Soaps.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements