2008-08-28 18:31:33 -

As part of its regional marketing strategy to promote its new collection, Persol, the Italian
luxury eyewear brand, has signed leading Arabic singing superstar, Ragheb Alama, as
the brand ambassador for Middle East and North Africa.

Mr. Marco Bonapace, Middle East area manager, said: 'We are proud to introduce
superstar Ragheb Alama as the brand ambassador for our new Persol collection in 2008.
Ragheb is

one of the most talented and highly regarded music artists in the Middle East
and has emerged as a role model for the Middle East's audience. We strongly believe
that the association between Ragheb and Persol represent the perfect match to convey
the brand's values to the end consumers'.

Ragheb Alama is the perfect endorser for Persol as he represents a style icon with a
strong personality as the Italian eyewear brand Persol has. Moreover, one of his
strongest success, the song 'Nasseny Eldonia' (make me forget the world) was one of
the greatest hits an Arab singer ever made and the video was shot in Italy.


About Persol
www.persol.com
Persol is an handmade in Italy design eyewear brand with exclusive quality & design
heritage, represent an icon of 'Style with Substance', the choice of those IN THE KNOW.
PERSOL's was born in Turin (Italy) in 1917. Its evocative name was aptly derived from
the Italian 'per il sole', meaning 'for the sun'. It is a brand of eyewear that inherits and
marries a culture of excellence, attention paid to detail during production, a perfect
alchemy between aesthetics and technology.

The prestige of Persol eyewear is founded on patented features, like MEFLECTO, the
SUPREME ARROW, and LENSES made from top-quality materials. To this day, Persol
needs to use exclusive production processes to keep its tradition of excellence alive and
continue to associate itself with a vocation for design - a vocation that revolves around
stylistic innovations and authentic Italian technology.

About Luxottica Group:
Luxottica Group is a global leader in eyewear, with over 6,000 optical and sun retail
stores in North America, Asia-Pacific, China, South Africa and Europe and a strong brand
portfolio that includes Ray-Ban, the best selling sun and prescription eyewear brand in
the world, as well as, among others, license brands Bvlgari, Burberry, Chanel, Dolce &
Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and
Versace, and key house brands Oakley, Oliver Peoples, Vogue, Persol, Arnette and
REVO. In addition to a global wholesale network that touches 130 countries, the Group
manages leading retail brands such as LensCrafters, Pearle Vision and Sunglass Icon in
North America, OPSM and Laubman & Pank in Asia-Pacific, and Sunglass Hut globally.
The Group's products are designed and manufactured in six Italy-based high-quality
manufacturing plants and in the only two China-based plants wholly-owned by a premium
eyewear manufacturer. For fiscal year 2007, Luxottica Group posted consolidated net
sales of €5 billion. Additional information on the Group is available at www.luxottica.com.

About Ragheb Alama:
Born on June 7th, 1962, Ragheb Alama had been a talented child. At an early age his
father, Subhi Alama, discovered that his son was gifted with a good voice allied with
talent and arranged for him to be introduced to the radio.
Later, when he turned fifteen, he was admitted to the Conservatoire where he excelled in
his studies of lute. He took part in Art Studio Program (studio al Phan) and at the concert
won a gold medal for his achievements in the field of folklore songs. His rise to fame and
popularity occurred in 1982. He has taken part in several Festivals, both Arab and
International, such as at Carthage, Jerash and the City Lights Festival in Egypt. His
awards include the Key of Detroit, that of the City of Sydney, a platinum disc for his
album called "Albi A'she'aha". And Egypt's Oscar for Video Clip "Alamtini", Best Arabic
Male Singer in the Arabian World Gold Lion in 1998.

He released around 15 albums since early 1980s until now. The first successful album
which remarked the debut of his career internationally was "Albi A'she'aha", which was
also the first video clip ever made in the Arab world. Since then Ragheb's albums were
remarkably successful such as "Ya Hayaty", " Bravo Aliki", "Farq Kbeer" , "Habiby ya
Nasi", "Tab Leih" and recently "El Hob El Kbeer".