2009-11-11 09:09:04 -

the Swedish-based European data specialist, PAR, has linked up with Spectron Business Solutions to market and sell its EuroContactPool : database in Belgium.

The EuroContactPool business-to-business (B2B) database is the fastest growing and one of the most comprehensive in the world, covering 22 million companies and 16.4 million executives across 16 European countries.

EuroContactPool forms the platform for PAR’s

European data quality services which enable automatic monitoring, updating, and enhancement of companies’ records. The recent development of ‘PAR Manager’ plug-ins for Microsoft Dynamics and SuperOffice CRM (Customer Relationship Management) systems enables data to be transferred and updated seamlessly between EuroContactPool and customers’ in-house databases.

Spectron Business Solutions is Belgium’s leading B2B data specialist, working in data delivery, data quality, data intelligence , and database management. The link with PAR will enable Spectron to offer its Belgian customers the full range of pan-European data services.

Alain De Schouwer, Managing Director of Spectron Business Solutions, says: “Our focus on international data has grown significantly the last few years. We believe that in companies nowadays, international connections and co-operation have become more and more important.
Therefore, an international central database such as EuroContactPool has become a ‘must’ for all companies with international contacts”.

“By using EuroContactPool data we can not only guarantee to our customers the supply of high-quality data, we can also offer a number of practical advantages, such as one start-up cost, one contact person, and one consistent format across Europe.”

Johan Lindqvist, Business Manager International for PAR Sweden says.

“Maintaining pan-European data quality is a massive task for any organisation but the solution is not to buy from multiple vendors with multiple formats and pricing structures. The link with Spectron now provides a one-stop solution to European data quality for companies in Belgium”.

The PAR Manager plug-in allows single or mass-creation of company data to be imported directly into a company’s CRM. It also enables data cleansing and de-duplication by matching records against the EuroContactPool database. A plug-in for SalesForce.com is due for release this year.

For more information about PAR and its services, visit: www.par.se : .

For more information about Spectron Business Solutions and its services, visit www.spectron.be :

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