2009-02-25 13:00:02 -

Tokyo, Feb 25, 2009 - (JCN Newswire) - Panasonic, Philips and Sony are currently working with other Blu-ray Disc(TM) patent holders to establish a one-stop-shop license for Blu-ray Disc(TM) products. This license, which covers essential patents for Blu-ray Disc(TM), DVD and CD, will be introduced in the middle of this year. The license program will be offered by a new independent licensing company that will be based in the United States with branch offices in Asia, Europe and Latin America. The CEO of the new license company will be Mr. Gerald Rosenthal, former head of IP at IBM and more recently CEO of Open Invention Network.

"By establishing a new licensing entity that offers a single license for Blu-ray Disc(TM)

products at attractive rates, I am confident that it will foster the growth of the Blu-ray Disc(TM) market and serve the interest of all companies participating in this market, be it as licensee or licensor." said Mr. Rosenthal.

The three founding companies believe that the introduction of this simplified one-stop shop product license will stimulate the growth of the market for Blu-ray Disc(TM) products. Any holder of essential patents for Blu-ray Disc(TM), DVD and CD patents is invited to join this licensing entity as a licensor and also as shareholder.

The fees for the new product licenses are US$9.50 for a Blu-ray Disc(TM) player and US$14.00 for a Blu-ray Disc(TM) recorder. The per disc license fees for Blu-ray Disc(TM) will be US$0.11 for a read only disc, US$0.12 for a recordable disc and US$0.15 for a rewritable disc. As a result of the efficiencies obtained with the combined license offering, the royalty rates for Blu-ray Disc(TM) products are expected to be at least 40% lower than the current cumulative royalty rates for individual Blu-ray Disc(TM), DVD and CD format licenses.

The Blu-ray Disc(TM) product licensing program aims to create a level playing field in the market for Blu-ray Disc(TM) products by introducing special measures to encourage companies selling Blu-ray Disc(TM) products to comply with their license obligations. The program also includes measures to easily identify unlicensed products in the market and a system to address those who may not have obtained proper licenses for Blu-ray Disc(TM) products.

In this one-stop-shop product license, the new license company will be a single point of contact for licensees, greatly reducing the burden on licensed companies that would otherwise have to report to multiple patent pools.

Note: "Blu-ray" and "Blu-ray Disc" are trademarks of the Blu-ray Disc Association.

About Sony





Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $88.7 billion for the fiscal year ended March 31, 2008. For more information, please visit the Sony Global Web Site at www.sony.net .

Contact:Sony Corporation Corporate Communications Tel: +81-3-6748-2200 Fax: +81-3-6748-2061

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