2008-07-24 10:50:39 -
This report analyzes the status quo of China's grape wine industry including supply & demand, market, import & export and grape wine consumption changes, and the future development trends in full details. It also makes an in-depth study of investment opportunities and existing problems, and presents some strategic solutions. It is helpful for grape wine manufacturers and investors to better understand the updates and the opportunities & risks of China's grape wine industry. China Grape Wine Market Report, 2008
Pages:80 Charts:50
English Version(Hard copies): EURO 1200 English Version(PDF): EURO 1280 English Version(Hard copies+ PDF): EURO 1400
Publishing time: May, 2008
Abstract
Table of contents
Executive summary
1. Definition and characteristics of China's grape wine industry
1.1 Definition of grape wine
1.2 Classification of grape wine
1.2.1 By sugar content and total acid
1.2.2 By carbon dioxide content
1.2.3 Special grape wines
1.3 Development course
of China's grape wine industry
1.3.1 Modern grape wine industry
1.3.2 Mainstream analysis of the development of modern grape wine industry
1.4 Characteristics of grape wine industry
1.4.1 Market scale and potentials
1.4.2 Current lifecycle phase
1.4.3 Analysis of profitability
1.5 Motives for the development of grape wine industry
1.5.1 Analysis of demand
1.5.2 Analysis of supply
1.5.3 Analysis of upstream supply
1.5.4 Analysis of substitutes
1.5.5 Competition analysis
1.6 Obstacles for the development of grape wine industry
1.6.1 Credit crisis
1.6.2 Consumption habit
1.6.3 Price war
1.6.4 Lack of famous brands
1.6.5 Competition from foreign grape wines
1.7 Influences of government policies and laws
2. Status quo of China's grape wine industry
2.1 Development status of China's grape wine industry
2.1.1 Overview of China's grape wine industry
2.1.2 Contrast analysis of economic indicators
2.1.3 Contrast analysis of operating indicators
2.1.4 Wine output analysis
2.2 Overview of China's grape wine industry, 2007
2.2.1 Operation characteristics
2.2.2 Competitive pattern
2.3 Analysis of importation
2.3.1 Grape wine import in China, 2005
2.3.2 Grape wine import by main countries, 2005
2.3.3 Import analysis by main provinces, 2005
2.3.4 Grape wine import in China, 2006
3. Supply analysis of raw materials
3.1 Overview of China's wine grape origins
3.1.1 Northeast China
3.1.2 Bohai Sea Rim
3.1.3 Yinchuan
3.1.4 Wuwei
3.1.5 Turfan
3.1.6 Others
3.2 Analysis of China's wine grape producing regions
3.2.1 Northeast China
3.2.2 Jiaodong Peninsula
3.2.3 Helan Mountain
3.2.4 Gansu
3.2.5 Xinjiang
3.2.6 Others
4. Competition in China's grape wine industry
4.1 Current competitive status
4.1.1 Competition analysis of grape wine manufacturers
4.1.2 Competition analysis in East and West
4.1.3 Competition analysis of new brands and old brands
4.1.4 Competition analysis of domestic brands and foreign brands
4.1.5 Other competition analysis
4.2 Analysis of main competitive modes
4.2.1 Brand
4.2.2 Price
4.2.3 Wine grape origin
4.2.4 Marketing channel
4.2.5 Advertisement
4.2.6 Standard
4.3 Competition trends
4.3.1 Change of competitive modes
4.3.2 Change of competitive fields
4.3.3 Impacts from foreign brands
4.4 Analysis of competitive strategies of major brands
4.4.1 Capital war by Liang's Holdings (Hongkong) Limited
4.4.2 Differentiation strategy by Huadong wine
4.4.3 R & D of new products by Remy Martin
5. Leading domestic grape wine manufacturers
5.1 Changyu Pioneer Wine Company Limited Yantai China
5.1.1 Company profile
5.1.2 Operation analysis
5.1.3 Development trends analysis
5.2 COFCO Huaxia Great Wall Wine Co., Ltd
5.2.1 Company profile
5.2.2 Operation analysis
5.2.3 Development trends analysis
5.3 Sino-French Joint-Venture Dynasty Winery Ltd.
5.3.1 Company profile
5.3.2 Development trends analysis
5.4 Suntime Winery Co., Ltd
5.4.1 Company profile
5.4.2 Operation analysis
5.4.3 Development trends analysis
5.5 Tonghua Grape Wine Co., Ltd.
5.5.1 Company profile
5.5.2 Operation analysis
5.5.3 Development trends analysis
5.6 Wuliangye Group
5.6.1 Company profile
5.6.2 Operation analysis
5.6.3 Successful factors
6. Analysis of marketing channels in China's grape wine industry
6.1 Analysis of main marketing channel modes
6.1.1 Main channel modes
6.1.2 Regional agents
6.1.3 Brand purchase
6.1.4 Franchise
6.2 Analysis of channel strategies of foreign brands
6.2.1 Agents
6.2.2 Channel localization
6.2.3 Brand alliance
7. Consumer analysis
7.1 Analysis of consumption habits
7.1.1 Consumption overview in China
7.1.2 Purchase motives
7.1.3 Consumption characteristics by different consumers
7.2 Analysis of major grape wine consumption regions
7.2.1 Beijing
7.2.2 Zhejiang
7.2.3 Shanghai
7.2.4 Shenzhen
7.2.5 Wuhan
7.2.6 Qingdao
7.2.7 Chongqing
7.2.8 Dalian
7.2.9 Guangdong
7.2.10 Others
8. Development trends analysis
8.1 Development trends of China's grape wine industry
8.1.1 Grape wine industry hopefully maintains a good trend in 2006
8.1.2 Asian grape wine market has huge potentials
8.1.3 China's grape wine industry enters into a transforming and upgrading phase
8.2 Future development trends of China's grape wine market
8.2.1 Development outline of grape wine-making technology, 2006-2016
8.2.2 trends of grape wine industry, 2008
8.2.3 Scale forecast of grape wine market
8.3 Development trends of domestic grape wine manufacturers
8.3.1 Industrial integration trends
8.3.2 Development trends of industrial structure
8.3.3 Brand development trends
9. Analysis of marketing strategies
9.1 Marketing strategies
9.1.1 Market
9.1.2 Product
9.1.3 Brand
9.1.4 Culture
9.1.5 Others
9.2 Research of sales teams
9.2.1 Establishment of sales teams
9.2.2 Influences by strategy, scale, competition and environment
9.2.3 Differences between domestic and foreign sales team
9.2.4 Founding competitive sales organizations
10. Investment opportunities and suggestions
10.1 Reason of the success of Changyu and Great Wall
10.2 Product positioning strategies
10.3 Brand forging and marketing strategies
10.4 Suggestions on market development
10.5 Strategy suggestions for foreign brands in China's grape wine market
partial charts
Chart Cost composition of Chinese grape wine
Chart Gross profit margin of China's listed grape wine companies
Chart Differentiation on brand-naming indexes by Chinese consumers
Chart Regional distribution of domestic grape wine manufacturers
Chart Statistics of grape wine brands in Chinese market, 2007-2008
Chart Top ten domestic grape wine manufacturers on sales revenue, 2007
Chart China's grape wine output, 1998-2007
Chart Sales ranking of domestic grape wine manufacturers, 2007
Chart Profit composition of Changyu Pioneer Wine Company Limited Yantai China, 2005-2007
Chart Operating capabilities of Changyu Pioneer Wine Company Limited Yantai China, 2005-2007
Chart Reasons for choosing different brands by Chinese consumers
Chart Descriptions on wine's characteristics by Chinese consumers
Chart Most popular grape wine slogans among Chinese consumers
