2008-08-26 23:38:03 -

www.PacificLife.com - Today's equities market is a roller coaster ride and even if retirement seems way off on the horizon, many people may wonder how their plans might be affected if the same circumstances coincide with their retirement. Pacific Select Exec IV,(1) a new variable universal life insurance policy from Pacific Life Insurance Company, combines the power of life insurance death benefit protection with innovative features that can help address prolonged market volatility and downturns.

Policyowners who purchase the product's Minimum Earnings Benefit Rider(2) can help protect their life insurance policy's accumulated value from losses during prolonged market downturns. The rider establishes a minimum level of earnings for a maturity period between 10 and 15 years. The policyowner chooses

the maturity period. They can also extend the maturity period for another 10 to 15 years at an additional cost each time the rider matures until the insured reaches age 70.

"Pacific Select Exec IV offers financial protection for families in the event of an early death plus the potential to supplement retirement income later," explained Alyce Peterson, vice president of marketing services for Pacific Life's Life Insurance Division. "The product's combination of riders, diverse variable investment options and services can help steady policy performance in both calm and rough markets." -0- Pacific Select Exec IV features: -- A choice of allocation approaches ranging from time-saving convenience to hands-on selection with: -- Five asset allocation models offered by the Portfolio Optimization service -- Six target date funds -- Or the 57 variable investment options including target date funds and two fixed account options. -- No lapse guarantee benefits for up to 20 years with the No-Lapse Guarantee Rider - Short Term Guarantee.(3) Depending on the issue age, this rider provides a no lapse benefit for up to 20 years when the no lapse premium is paid. -- Direct deposit of pre-scheduled policy distributions with the Automated Income Option service when retirement occurs. -- Specialized tools through Planned Performance Tracking(R) so life insurance professional can review "Planned" versus "Where We Are" policy performance with the policyowner.

(1) Policy Form #P08SE4

(2) Form #R06MEB is subject to state availability and must be purchased at policy issue. There are charges, limitations and requirements associated with this rider. Full information is available in the prospectus.

(3) Form #R04PNL is subject to state availability and must be purchased at policy issue. There are charges, limitations and requirements associated with this rider. Full information is available in the prospectus.

Pacific Life Insurance Company

Founded in 1868, Pacific Life Insurance Company provides life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans.(4) Pacific Life counts more than half of the 100 largest U.S. companies as clients(5) and is a member of the Insurance Marketplace Standards Association (IMSA), whose membership promotes high ethical standards for the sale of individual life insurance and annuities. For additional information about Pacific Life, including its current financial strength ratings from A.M. Best, Fitch Ratings, Standard & Poor's, and Moody's, visit the company Web site at www.PacificLife.com.

(4) Product features and availability vary by state.

(5) Data compiled by Pacific Life using the FORTUNE 500(R) list as of April 2008.

Planned Performance Tracking is a registered service mark of Pacific Life.

Pacific Life Insurance Company is licensed to issue individual life insurance and annuity products in all states except New York. Product availability and features vary by state. Product and rider guarantees are backed by the financial strength and claims-paying ability of Pacific Life Insurance Company.

Pacific Life Insurance Company's variable products are sold only through the registered representatives of member firms. Variable products issued by Pacific Life Insurance Company are distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life and are available through licensed third-party broker dealers. Investors should carefully consider the underlying fund investment objectives, risks, charges, and limitations and expenses of a variable universal life insurance policy. This and other information about Pacific Life is in the product and underlying fund prospectuses available from your registered representative or by calling (800) 800-7681. Read them carefully before investing or sending money.

Pacific Life Insurance Company's individual life insurance products are marketed exclusively through independent third-party producers, which may include bank affiliated entities.

Pacific Life Insurance Company
Arlene Armendariz, 949-420-7300
Arlene.Armendariz@PacificLife.com