2008-07-22 14:01:07 -

www.3ds.com/brand/enovia/ - Dassault Systemes Press Contacts: David Coates (ENOVIA) david.coates@3ds.com +978 442 2708 or Derek Lane (DS Americas) derek.lane@3ds.com +1 (818) 673-2243 or Mikiko Igarashi (DS AP) mikiko.igarashi@3ds.com +81-3-5442-4138 or Arnaud Malherbe (DS EMEA) arnaud.malherbe@3ds.com +33 (0)1 55 49 87 73 Dassault Systemes (DS) (Paris:DSY) (NASDAQ:DASTY), a world leader

in 3D and Product Lifecycle Management (PLM) solutions, today announced that Pacific Brands has selected its ENOVIA Apparel Accelerator PLM solution to streamline its apparel design and sourcing processes. Implemented by CONCENTRIC-Imag, a Dassault Systemes' technology partner, the solution will help Pacific Brands better manage the flow of design information by fostering greater collaboration between its design facilities and suppliers while also strengthening its market leadership in an increasingly competitive and fast-moving global apparel market.

Pacific Brands, headquartered in Melbourne, Australia, is a leading manager of Everyday Essential Brands including Berlei, Bonds, Clarks (childrens), Dunlop, Everlast, Hush Puppies, Mossimo and Slazenger. Working with the CONCENTRIC-Imag Australia JV, Pacific Brands will leverage the ENOVIA Accelerator for Apparel Design and Development(TM) to implement a standardized process to centralize product design data globally. This approach will enable Pacific Brands' designers and suppliers to more easily collaborate on the development and timely distribution of new product lines throughout its distribution channels.

"The combination of the ENOVIA PLM solution with CONCENTRIC-Imag's skill set will help us migrate from a disparate business environment to a fully integrated product lifecycle platform which will promote great organizational collaboration and best practices," said Tom Dalianis, general manager, Integrated Services, Pacific Brands. "With this technology we will be able to deliver greater efficiency in the development of new products and lines, maximize cost savings in sourcing and leverage parallel processing to improve speed to market."

"As one of the world's leading apparel companies, Pacific Brands recognized the importance of implementing a software solution that addresses the complexity of managing relationships with global suppliers and retail partners while also providing them with a platform to innovate and differentiate," said Mike Segal, senior vice president, global sales operations, ENOVIA, Dassault Systemes. "Geared specifically to meet the needs of the apparel industry, our Apparel Accelerator is gaining strong traction with some of the world's leading brands who want to streamline business processes to drive collaboration and innovation."

"In the last twenty four months, Dassault Systemes' ENOVIA solution has gained significant traction in the apparel industry and is now in production with some of the world's leading apparel companies including Guess, and Under Armour," said Robyn Lloyd, director of technology, CONCENTRIC and managing director for Imag Australia. "By partnering with Dassault Systemes we are able to offer our customers an ideal mix of industry expertise and a scalable PLM platform capable of addressing many of their key business challenges, including complex global sourcing relationships, increased pressure on time to market and shrinking margins."

The ENOVIA MatrixOne Apparel Accelerator for Design & Development(TM) is based on the Dassault Systemes V6 platform, a single PLM platform for managing all product lifecycle business processes that will enable customers to implement industry standards and best practices. Designed as an out-of-the box solution, the Apparel Accelerator enables companies to rapidly deploy a state of the art, scalable enterprise solution for apparel design and development that can help them go to market quicker by taking products from trend to design to sourcing to manufacturing to the customer within a single, collaborative environment.

About Dassault Systemes:

As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systemes (Nasdaq: DASTY; Euronext Paris: #13065, DSY.PA) brings value to more than 100,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systemes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products from conception to maintenance to recycling. The Dassault Systemes portfolio consists of CATIA for designing the virtual product - SolidWorks for 3D mechanical design - DELMIA for virtual production - SIMULIA for virtual testing - ENOVIA for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences. Dassault Systemes is listed on the Nasdaq (DASTY) and Euronext Paris (#13065, DSY.PA) stock exchanges. For more information, visit www.3ds.com.

CATIA, DELMIA, ENOVIA, SIMULIA, SolidWorks and 3D VIA are registered trademarks of Dassault Systemes or its subsidiaries in the US and/or other countries.

About Pacific Brands

Tracing its origins back to 1893, Pacific Brands generates over $1.6 billion in annual sales via an extensive range of product categories coupled with its strong and diversified customer network. It is the market leading supplier of Everyday Essential Brands to the Australasian retail marketplace. Pacific Brands' commitment to market leadership has provided it with number one or two positions across its major product categories in Australia and New Zealand which include underwear, socks, intimate apparel, hosiery, footwear, workwear, casual wear, bedding, bedding accessories and foams. The company is attributed with such innovative new products as Holeproof Grow Socks, the Berlei One Fused Bra, Bond Seamfree briefs, Sheridan Ultra Soft Towels, Dunlop Volley, the Berlei Sports Bra, and the King Gee Workwear range. Each year, Pacific Brands is responsible for 25 million outerwear garments, 85 million pairs of underpants/briefs, 58 million pairs of socks, 9 million units of intimate apparel (eg. bras), 23 million pairs of shoes, 4 million tennis balls a year, 5 million golf balls, 16 million kilograms of foam, 375,000 mattresses, 4 million pillows and 15 sq kms of carpet underlay.

About CONCENTRIC Asia Pacific-Imag Australia

CONCENTRIC Asia Pacific is the leading provider of design-engineering-manufacturing-visualisation-simulation technology solutions and knowledge based services to the Australia-New Zealand-South Asia Pacific region. A privately owned Australian company founded 25 years ago, it has many global strategic alliances including Dassault Systemes, CONCENTRIC Product Lifecycle Management (PLM) solutions, Product Realisation technology, virtual manufacturing, animation/simulation and rapid prototyping-model making into a wide diversity of industries and delivers ENOVIA technology via a joint venture with IMAG Australia. Imag Australia is also a privately owned Australian company which was established in 1992 as the exclusive distributor for a range of leading products customers backed by end-to-end services such as system audits, implementations, technology transfers, consulting and training in Product Lifecycle Management. Offices are located in Sydney, Melbourne, Adelaide, Brisbane, Perth, Canberra.

CONCENTRIC has a worldwide technology alliance with Argentum Design in Pune, India, and Digital Product Solutions in Paris. www.concentric.com.au

Leading Multi-brand Apparel Company Leverages ENOVIA Apparel
Accelerator(TM) to Support Multiple Product Lines, Speed Time to
Market