2009-11-10 15:50:58 - The consumer magazine that focuses on shared ownership products has today launched its highly anticipated Fractional Property Guide at http://www.fractionalpropertyguide.com

This standalone website is the first of a suite of directories planned by Owners Perspective Magazine which burst onto the market in January 2009 and already reaches nearly 50,000 consumers per month through an innovative mix of online and print subscriptions and distribution via more than 140 first class and business class airport lounges around the world; including global deals

with British Airways and selected main routes for Virgin Atlantic, Emirates Airlines, American Airlines, Cathay Pacific, Singapore Airlines and many more. The publication is also available through a rapidly growing number of luxury hotels and resorts worldwide.

The Fractional Property Guide however is not just another portal. Six months of trialling content, design and functionality within a temporary part of the magazine’s website has resulted in the birth of an exclusive collection of fractional properties that consumers can contact directly.

The website is not designed to harvest other fractional listings in a bid to boast the most properties; instead it is exclusively available to Owners Perspective Magazine advertisers only and subject to approval. Each fractional ownership property has a full page listing with essential information, images and the option for streaming video, plus a direct enquiry form where consumers can request anything from a brochure or availability of fractions, to requesting a sales call or arranging an inspection visit all with the confidence that these carefully selected properties have already featured in the leading independent shared ownership publication in the world.

Owners Perspective Magazine’s print and online educational and research platform is revolutionizing traditional lead generation methods for developers by putting the consumer in the driving seat, spending anything from several minutes to several months, perhaps even years to educate themselves at their own pace in what they are looking for from a vacation home or vacation product, rather than being sold to. Then when the consumer chooses to contact the developer / advertiser that are selling a specific product, it is because that consumer is ready and wants to discuss a potential purchase at that development.

For the developer, this regular stream of sales enquiries are simply delivered instantly to their sales / marketing departments in a clear easy to use and easy to file format, complete with full contact details of the prospective buyer and additional information such as whether or not they already own a vacation property or vacation ownership product.

Owners Perspective Magazine also offers a number of enhanced products and services for developers and marketers of Fractional Properties.

For more information call +1 407 792 2343 (USA) or +44 191 250 3501 (UK), email advertising@perspectiveinternational.com or visit their online media centre at www.perspectiverates.com