2008-10-15 16:29:02 -

www.boomdash.com - Boomdash Adrian Fortino, 800-926-7603 afortino@boomdash.com or Connect PR Ben Jolley, 801-373-7888 benj@connectpr.com Boomdash, LLC, a leader in turn-key search engine and mobile marketing for local businesses, announced today its partnership with Minuteman Publishing, Inc. DBA Our Town Phone Book, a leading yellow page publisher for the New England area. The partnership will allow Minuteman Publishing's advertisers to get

new customers online and through mobile phone offers.

Advertisers with local directory publishers are requesting new media advertising opportunities. Meeting this demand can be time-consuming and costly. Boomdash offers publishers a simple, low-cost solution to provide what the advertisers want most-to be found by their customers when they search on the Internet.

"At Our Town Phone Book, we are very excited to announce this partnership and have the opportunity to provide Boomdash Reach & Go in the North Central Massachusetts area," said Peter Eisen, President of Minuteman Publishing Group. "We had been looking for a way to compete against incumbents and pure play Internet companies that are calling on our advertisers that is also a 'turnkey' service that would be simple to adopt. We've reviewed several leading vendors in the Search Engine Marketing space and chosen Boomdash over those competitors, because after thoroughly evaluating the alternatives, we decided that Boomdash will provide the best value to all of our advertisers."

Boomdash Reach enables businesses to create, manage and publish online ads with major Internet Search Engines based on a monthly budget that they establish. Additionally, Boomdash Reach includes a proprietary ad optimization tool that monitors performance and automatically makes adjustments to the ad creating a more effective marketing campaign.

Boomdash Go creates a dynamic web presence for small businesses whether or not they already have a Web site. Specifically, Boomdash Go includes a click-to-call button that enables potential customers to easily make a phone call to the business with the click of a mouse. In addition, Boomdash Go offers a mobile coupon solution that sends promotional coupons directly to the customer's mobile phone.

"Having an innovative and entrepreneurial publisher like Minuteman Publishing select Boomdash, after extensive competitive analysis against our pricier and larger competitors, is a great validation of the superb talent and hard work of the engineers in our platform design, development and management team," said Cesar Nerys, Founder and Chief Marketing Officer of Boomdash.

Boomdash offers its Boomdash Reach and Go solution exclusively through the sales channel small businesses value and trust most--independent local yellow page directory publishers. This benefits both sides by allowing local businesses to work with a partner they already know and trust while helping local publishers build new revenue.

About Boomdash

Boomdash helps local companies attract and convert online prospects through new media channels. By partnering with independent publishers Boomdash can help local companies do business and gain visibility online. Boomdash is headquartered in Ann Arbor, Michigan. More information is available at www.boomdash.com.

About Minuteman Publishing

Minuteman Publishing was founded over 12 years ago. After rapid growth, the company is pleased to announce the extension of their coverage from Central Massachusetts and the Modanoc Region, into the Souhegan market area, which will be followed by several additional markets in the near future.

Local Internet and Mobile Advertising Available to Thousands in
New Hampshire